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Marketing Analytics Specialist

1 tydzień temu

Warszawa, Mazovia, Polska CANAL+ Pełny etat

Kino Świat is a leader in the Polish film distribution market, offering a wide range of services to our clients. We are seeking a highly skilled Marketing Intelligence and Digital Marketing Lead to join our team and contribute to our continued growth and success.

About the Job

The successful candidate will be responsible for developing and implementing effective marketing strategies, analyzing data to inform decisions, and overseeing the execution of digital marketing campaigns. This is an exciting opportunity for a seasoned professional to join our organization and take on a leadership position.

Key Responsibilities and Deliverables
  1. Develop Strategic Plans: Create comprehensive marketing strategies that align with the company's goals and objectives.
  2. Analyze Data: Collect, manage, and analyze marketing data to gain insights into customer behavior, market trends, and film performance.
  3. Campaign Execution: Oversee the execution of digital marketing campaigns, ensuring effective use of budget and resources.
  4. Cost Management: Develop activities aimed at optimizing marketing and media costs.
  5. Talent Development: Develop digital competencies within the entire marketing team.
  6. Website Optimization: Oversee the redesign of the company website, focusing on enhancing the user experience and driving business through our digital funnel.
Requirements and Qualifications
  1. 5+ years of experience in digital marketing and/or data management, preferably in the film/entertainment industry.
  2. At least 1 year at relevant lead positions.
  3. In-depth marketing experience and a passion for digital marketing/performance and technologies.
  4. Expertise in marketing analytics, performance tracking, reporting tools, and equally, how analytics-sourced insights could be turned into action.
  5. Ability to present analysis and visualizations in clear ways to communicate complex messages.
  6. Performance and purpose-driven mindset; problem-solving skills, self-organized, and proactive.
  7. DIMAQ certificate in plus.
  8. Fluent English (B2).