Country Brand Management Lead

2 dni temu


Warszawa, Mazovia, Polska Pfizer Pełny etat

Role Overview

We are looking for an accomplished Country Brand Lead to spearhead our oncology brand strategy in the market. The successful candidate will possess a deep understanding of local market dynamics and the ability to drive growth and lifecycle management for our oncology products.

Key Responsibilities

  1. Develop and implement country-specific brand strategies that align with local market needs.
  2. Drive the development and execution of marketing plans to achieve revenue and profitability targets.
  3. Liaise with global content teams to select relevant modules, translate, and trans-create brand materials.
  4. Oversee local agency partnerships for trans-creation projects, ensuring timely delivery and high-quality output.
  5. Monitor and analyze brand performance, identifying areas for improvement and proposing targeted solutions.
  6. Effectively allocate and manage country brand budgets to achieve business objectives.
  7. Cultivate strong relationships with cross-functional teams, including Field Force, Account Management, Medical, Legal, and Regulatory.
  8. Provide training and support to Field Force personnel on product positioning and prioritization.
  9. Partner with Medical to educate KOLs on emerging medical research and product attributes.
  10. Mentor junior marketing professionals to ensure knowledge transfer and succession planning.

Qualifications

  • Minimum 5-10 years of experience in marketing.
  • Bachelor's Degree; master degree or MBA preferred.
  • Proven expertise in marketing, customer insight, and competitor analysis.
  • Strong marketing execution and strategic planning abilities.
  • Data analysis, interpretation, and communication skills.
  • Understanding of performance metrics.
  • Excellent interpersonal, collaboration, and negotiation skills.
  • Ability to prioritize tasks effectively.
  • Vendor management skills.
  • Proficiency in Polish and English languages.

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