Country Brand Management Lead
2 dni temu
Role Overview
We are looking for an accomplished Country Brand Lead to spearhead our oncology brand strategy in the market. The successful candidate will possess a deep understanding of local market dynamics and the ability to drive growth and lifecycle management for our oncology products.
Key Responsibilities
- Develop and implement country-specific brand strategies that align with local market needs.
- Drive the development and execution of marketing plans to achieve revenue and profitability targets.
- Liaise with global content teams to select relevant modules, translate, and trans-create brand materials.
- Oversee local agency partnerships for trans-creation projects, ensuring timely delivery and high-quality output.
- Monitor and analyze brand performance, identifying areas for improvement and proposing targeted solutions.
- Effectively allocate and manage country brand budgets to achieve business objectives.
- Cultivate strong relationships with cross-functional teams, including Field Force, Account Management, Medical, Legal, and Regulatory.
- Provide training and support to Field Force personnel on product positioning and prioritization.
- Partner with Medical to educate KOLs on emerging medical research and product attributes.
- Mentor junior marketing professionals to ensure knowledge transfer and succession planning.
Qualifications
- Minimum 5-10 years of experience in marketing.
- Bachelor's Degree; master degree or MBA preferred.
- Proven expertise in marketing, customer insight, and competitor analysis.
- Strong marketing execution and strategic planning abilities.
- Data analysis, interpretation, and communication skills.
- Understanding of performance metrics.
- Excellent interpersonal, collaboration, and negotiation skills.
- Ability to prioritize tasks effectively.
- Vendor management skills.
- Proficiency in Polish and English languages.
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