Country Marketing Lead
2 dni temu
Rare Disease Brand Leader
About the Job
This is an exciting opportunity for a seasoned marketing professional to join our team as a Country Marketing Lead for Rare Diseases. You will play a critical role in driving the growth and lifecycle management of our rare disease products in-country.
Key Responsibilities
- Develop and execute country-specific brand strategies for rare diseases.
- Work closely with cross-functional teams to gather local insights and feedback.
- Select and adapt global content modules for local markets; translate and trans-create brand materials as needed.
- Manage local agency relationships for trans-creation projects (budget, scope, timing, and quality).
- Forecast revenue and opex for assigned brands; track progress towards targets.
- Allocate and execute country-specific brand budgets.
- Provide brand leadership across various functions.
- Train field force on product positioning and prioritization.
- Partner with medical to educate KOLs on emerging research and differentiated product attributes.
- Mentor junior marketing professionals.
Qualifications
- 5-10 years of experience in marketing, preferably in pharmaceutical industry.
- Bachelor's degree; master degree or MBA desired.
- Strong understanding of marketing principles, customer insight, and competitor analysis.
- Proven ability to develop and execute strategic business plans.
- Exceptional data analysis, interpretation, and communication skills.
- Excellent interpersonal and collaboration skills.
- Vendor management and proficiency in Polish and English languages.
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