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Digital Marketing Specialist B2B Expert

2 tygodni temu

Warszawa, Mazovia, Polska Tradevest GmbH Pełny etat

We are Tradevest GmbH, a cutting-edge fintech startup revolutionizing the financial industry. We are seeking an experienced Digital Marketing Specialist B2B Expert to join our team.

Your Mission

As a key member of our marketing team, you will be responsible for developing and executing comprehensive online marketing strategies to promote our high-tech solutions in the B2B market within the financial industry.

  • You will manage digital marketing channels including SEO, SEM, social media, email marketing, and content marketing to drive lead generation and conversions.

  • Create and optimize marketing content that appeals to our target audience, including blog posts, newsletters, whitepapers, case studies, and social media updates.

  • Analyze and report on key performance metrics to assess the effectiveness of marketing campaigns and make data-driven decisions.

  • Collaborate with the product and sales teams to align marketing strategies with business objectives.

  • Stay up-to-date with industry trends in fintech, blockchain, and cryptocurrency to identify new marketing opportunities.

  • Conduct market research and competitor analysis to refine marketing strategies and messaging.

Requirements

To succeed in this role, you should have:

  • Bachelor's degree in Marketing, Business, or a related field.

  • 3+ years of experience in online marketing, with a focus on B2B marketing in the financial industry.

  • Strong knowledge of fintech industry, blockchain, and cryptocurrency markets.

  • Proven experience in managing digital marketing campaigns across various channels.

  • Familiarity with marketing automation tools (HubSpot) and web analytics tools Google Analytics).