Head of Customer Journey Optimization
6 dni temu
FREENOW is a leading provider of ride-hailing services, operating in multiple countries across Europe. We're committed to creating a seamless customer experience through innovative marketing strategies.
About the Role:We're seeking a Strategy Director for Growth Initiatives to join our marketing team. This key role will be responsible for developing and executing a comprehensive lifecycle strategy that fuels growth across our ride-hailing services.
- Define and execute a long-term lifecycle strategy that aligns with our long-term growth objectives.
- Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
- Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
- Develop and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
- Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
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