Customer Journey Optimization Manager

2 dni temu


Warszawa, Mazovia, Polska TN Poland Pełny etat

H&M is looking for a skilled Digital Experience Lead Post Purchase to join our E-commerce Department in Warsaw, Poland. In this role, you will be responsible for optimizing the end-to-end digital customer journey across our owned digital channels.

Key Objectives
  1. Drive Business Growth: Translate regional customer commercial plans into daily site activity plans for each market, ensuring seamless execution of the customer journey.
  2. A/B Testing and Optimization: Plan, create, and execute A/B tests and actions, aligning with our customer experience strategy and brand direction.
  3. Post-Purchase Strategies: Drive implementation of post-purchase strategies and new capabilities in collaboration with global value streams.
  4. Results Analysis: Review results and conclusions of tests and actions, sharing learnings with regional teams and global functions.
  5. Digital Opportunity Identification: Identify opportunities for improvement in the digital customer journey and conversion funnel.

Qualifications

To succeed in this role, you'll need strong analytical skills, experience in CRO and A/B testing, and a customer-centric approach.



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