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SEO Content Marketing Manager
1 miesiąc temu
About Andersen
Andersen is a pre-IPO software development company providing a full cycle of services, following project management standards and best practices. For over 16 years, we have been helping enterprises and middle-sized firms worldwide transform their businesses by creating effective digital solutions using innovative technologies.
Our Expertise
- FinTech
- Healthcare
- Retail
- Telecom
- Media & Entertainment
- Logistics
- Travel & Hospitality
- eCommerce
Job Description
We are looking for a creative and analytical SEO/Content Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content marketing strategy that drives engagement and conversions.
Responsibilities
- Manage the site blog and collaborate with copywriters to create high-quality content.
- Work with site analysts to optimize page performance and improve user experience.
- Analyze the effectiveness of our content marketing efforts and provide data-driven insights to inform future strategies.
- Audit our site and develop a plan to increase leads and conversions.
- Stay up-to-date with industry trends and best practices in SEO and content marketing.
Requirements
- 3+ years of experience in SEO (internal, external, and technical).
- Proficiency in Ahrefs, Semrush, and Screaming Frog tools.
- Ability to analyze and report on processes and results.
- Experience in team management.
- Upper-Intermediate level of English or above.
Desired Skills
- Knowledge of the German language.
- Ability to work with content in different styles, including news and social media content.
- Experience with Google Ads (drafting advertising texts and customization).
Why Join Andersen?
- We work with top companies like Samsung, Siemens, and Johnson & Johnson.
- We offer a stable and competitive salary and an extensive benefit package.
- We have a strong focus on continuous learning and professional development.
- We have a robust resource management institution and a huge knowledge base.