Digital Marketing Manager

3 tygodni temu

Warszawa, Mazovia, Polska CIC Pełny etat
About CIC
CIC is a global network of innovation campuses where startups, scale-ups, corporations, and public entities connect, work, and grow. We manage over 111,000 square meters of innovation-focused workspace, laboratories, and event space across North America, Europe, and Asia. Our Warsaw office, opened in 2020, is one of the largest innovation-oriented centers in Europe.

Your Role
In this position, you will oversee the management and optimization of digital platforms, including the website and CRM systems, to ensure efficient lead generation and engagement. You will collaborate with local and regional marketing teams to implement global digital strategies and drive revenue growth through ongoing improvements and performance analysis.

Key Responsibilities
• Develop and maintain a comprehensive website strategy aligned with marketing and business goals.
• Enhance user experience by optimizing navigation, content, design, and functionality.
• Monitor website performance, conduct A/B tests, and provide quality assurance.
• Oversee the creation, publication, and maintenance of content to drive SEO.
• Collaborate with regional teams to ensure content accuracy and implement content updates.
• Ensure website compliance with data privacy and accessibility standards.
• Coordinate and oversee external resources, such as front-end and back-end developers, as well as advertising partners, to ensure successful project completion.

• Guide strategy and implementation for digital nurture campaigns that drive sales pipeline.
• Identify opportunities to automate, coordinate, and streamline email campaigns.
• Manage projects from conception to completion and communicate with stakeholders.
• Regularly report out on performance to show effectiveness and value of website, content & email efforts.
• Directly manage centralized Marketing Coordinator, and maintain touch bases with regional and local marketing team members.

About You
We're looking for a Digital Marketing Manager with a strong background in website management, digital marketing, and experience with HubSpot. Ideally, you'll have a Bachelor's degree in marketing, business, or relevant experience, along with seven or more years in the field. We're after someone who's skilled in B2B email marketing, Google Analytics, A/B testing, SEO, and conversion rate optimization. You should be a proactive problem-solver, comfortable in a fast-paced environment, and passionate about driving results. Strong project management and communication skills, plus an eye for detail and a hands-on approach, will help you thrive in this role.

Requirements
• A Bachelor's degree in marketing, digital marketing, business, or a similar field, or equivalent experience.
• Minimum of 7 years in digital marketing or website management.
• Proficient in HubSpot or similar CRM software for managing and reporting on email marketing efforts.
• Skilled in Google Analytics for measuring and reporting on website performance.
• Strong background in email marketing for B2B products.
• Fluency in English and strong Polish proficiency.
• Ability to legally work in Poland. CIC is unable to sponsor visas for this role at this time.

Our Offer
• Full-time employment contract (no B2B option).
• Private medical care (family or individual plan).
• City transportation card (ZTM).
• Access to my-benefit platform.
• PPK (optional).
• Allocated budget for training (customized to specific requirements of the role and organization's objectives).

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