Digital Marketing Director

1 tydzień temu

Warszawa, Mazovia, Polska CIC Pełny etat
About CIC
CIC is a global network of innovation campuses where startups, scale-ups, corporations, and public entities connect, work, and grow. With over 20 years of experience, CIC manages more than 111,000 square meters of innovation-focused workspace, laboratories, and event space across North America, Europe, and Asia. Our Warsaw office is located directly next to the Warsaw Central train station and is housed within Varso Place, a new landmark on Warsaw's map with the tallest building in the EU.
Your Day-to-Day Work
In this role, you will manage and optimize digital platforms, overseeing the website and CRM systems to ensure efficient lead generation and engagement. Collaborating with local and regional marketing teams, you will implement global digital strategies and drive revenue growth through ongoing improvements and performance analysis. Your responsibilities may include:
  1. Develop and maintain a comprehensive website strategy aligned with marketing and business goals.
  2. Enhance user experience by optimizing navigation, content, design, and functionality.
  3. Monitor website performance, conduct A/B tests, and provide quality assurance.
  4. Oversee the creation, publication, and maintenance of content to drive SEO.
  5. Collaborate with regional teams to ensure content accuracy and implement content updates.
  6. Ensure website compliance with data privacy and accessibility standards.
  7. Coordinate and oversee external resources, such as front-end and back-end developers, as well as advertising partners, to ensure successful project completion.
  8. Guide strategy and implementation for digital nurture campaigns that drive sales pipeline.
  9. Identify opportunities to automate, coordinate, and streamline email campaigns.
  10. Manage projects from conception to completion and communicate with stakeholders.
  11. Regularly report out on performance to show effectiveness and value of website, content, and email efforts.

About You
We're looking for a Digital Marketing Manager with a strong background in website management, digital marketing, and experience with HubSpot. Ideally, you'll have a Bachelor's degree in marketing, business, or relevant experience, along with seven or more years in the field. We're after someone who's skilled in B2B email marketing, Google Analytics, A/B testing, SEO, and conversion rate optimization. You should be a proactive problem-solver, comfortable in a fast-paced environment, and passionate about driving results. Strong project management and communication skills, plus an eye for detail and a hands-on approach, will help you thrive in this role.

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