Digital Marketing Strategist

3 dni temu

Warszawa, Polska Groupon Pełny etat

Company Overview:

As Groupon embarks on a transformative journey, we seek a talented Senior SEM Operations Specialist to drive our digital marketing initiatives. Our mission is to reignite company growth by fostering a dynamic environment rich with opportunities for innovation and collaboration.

The successful candidate will be responsible for managing and optimizing a diverse portfolio of digital marketing campaigns, including search, product listing ads, and brand and non-brand campaigns. This role involves close collaboration with analytics, data engineering, and marketing teams to develop innovative strategies and improve performance across international markets.

Key Responsibilities:

  • Campaign Management: Conduct thorough audits, prepare comprehensive plans, and lead the implementation of campaigns across various channels, including Google Ads and product listing ads.
  • Project Management: Own and coordinate 2-3 projects related to program and product development, collaborating closely with analytics, engineering, and third-party teams.
  • Cross-Team Collaboration: Work closely with data engineers, analysts, and other teams to identify trends, address issues, and implement product improvements.
  • Reporting and Analysis: Create and deliver weekly/monthly reports, providing actionable insights and making data-driven recommendations to optimize campaigns.
  • Budget Oversight: Manage significant advertising budgets effectively, seeking innovative solutions to reduce costs and enhance operational efficiency.

Requirements:

  • Educational Background: Degree (or equivalent) in Marketing, Business, Communication, or a related field.
  • Digital Marketing Expertise: 2+ years of experience in digital marketing, preferably in paid channels, with a solid understanding of PPC, ROI, and bid management.
  • Technical Proficiency: Experience with Google Tag Manager (GTM), conversion tracking, and familiarity with Google Analytics.
  • Analytical Skills: Strong analytical approach with the ability to derive insights from data across multiple channels.
  • Reporting Skills: Proven experience in preparing reports and formulating recommendations based on data insights.
  • Communication Skills: Excellent interpersonal and strong communication skills, with the ability to collaborate effectively across teams.
  • Attention to Detail: Strong organizational skills and good attention to detail, with the ability to follow processes in a fast-paced environment.

Nice to Have:

  • Familiarity with SQL and experience with BigQuery.
  • Basic coding knowledge, particularly within Google Ads scripting.
  • Experience with Bing Ads management.

Location:

  • Warsaw or Prague
  • We work in a hybrid model - 2 days per week in the office, 3 days remotely.

Our Mindset:

  • We strive to assemble the best team with the available resources, like a sports team assembling its strongest players.
  • While maintaining values like fairness, mutual support, and respect, we also focus on performance, aiming to build a top-notch organization capable of delivering excellent results quickly.
  • Our culture is built on courage, ambition, and is strongly meritocratic, allowing the most capable individuals to grow rapidly.
  • We break down complex systems into smaller building blocks, clearly articulate key issues, and communicate next action steps.
  • We deliver results under pressure, focusing on weeks rather than years during the transformation period.

Join us on this transformative journey at Groupon, where your impact will drive our success and create lasting value for our customers and vendors.

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