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Digital Marketing Strategist

1 tydzień temu

Warszawa, Mazovia, Polska Mastercard Pełny etat

About Us

Mastercard is a leading global payments and technology company that powers the flow of commerce, connecting consumers, financial institutions, merchants, issuers, and governments to realize their greatest potential. Our technology and innovation empower people to create and thrive in an inclusive digital economy.

Job Description

We are seeking a highly skilled Senior Digital Marketing Specialist to join our dynamic team. As a Senior Digital Marketing Specialist, you will be responsible for delivering exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact. You will take charge of client projects, collaborating to conceptualize and execute impactful campaigns. Your end-to-end execution of Marketing Services projects will focus on financial performance and impact, implementing data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives.

Responsibilities

  • Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
  • Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
  • End-to-end execution of Marketing Services projects focusing on financial performance and impact
  • Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
  • Ensure operational project execution within agreed milestones and budget
  • Manage creative development and media planning, meeting high-quality standards aligned with client needs
  • Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools

Requirements

  • Hands-on Experience: experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
  • Excellent analytical skills and experience in leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations (e.g., using tools like Google Analytics, social media insights).
  • Client Management: track record in managing client accounts and leading digital marketing solutions
  • Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
  • Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
  • Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
  • Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives
  • Education: Relevant marketing degree or equivalent experience needed
  • Ability to communicate effectively in English, Polish and additional European language (e.g. German, French, Spanish, Italian, Serbo-Croatian, Ukrainian, Russian)
  • Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.