Marketing Professional

2 tygodni temu

Warszawa, Mazovia, Polska MyGwork Pełny etat

This role will be part of Amazon Stores TA EMEA, which plays a crucial part in the Amazon customer experience.

Evidence of Amazon's commitment to diversity and inclusion can be seen through its membership in the global LGBTQ+ business community, Gwork.

Please do not contact the recruiter directly.


ROLE SUMMARY:

The Marketing team supporting EMEA Corporate and Operations hiring is at the forefront of efforts to attract and engage top talent.

We're looking for an experienced Marketing Manager to develop multi-media strategies and campaigns that will attract outstanding candidates in Germany.

This role will report to the Head of Campaign Management and will involve both strategic and operational elements.


KEY RESPONSIBILITIES:

  1. Develop and drive marketing and media strategies to support hiring across several business lines in Germany.
  2. Build holistic marketing approaches, responding to both brand and growth objectives, ensuring long-term candidate attraction and conversion.
  3. Own and report on marketing performance and work with Analytics peers on in-depth campaign data analysis to identify and drive results.
  4. Identify internal and external processes' weaknesses, spot opportunities for innovation, recommend solutions, and work on implementation.
  5. Lead the execution of defined strategy, partnering with our media agencies to execute campaigns across EMEA to deliver against business objectives.
  6. Responsible for creating campaign plans to attract, engage and convert target audiences across multiple online and offline touchpoints.
  7. Brief external agencies, monitor alignment between campaigns plans and business objectives, and coordinate the media and creative execution.
  8. Track, assess and report on the results of campaigns, and implement improvements.


QUALIFICATIONS:

Bachelor's degree, fluent in German, and 5+ years in media planning with a focus on campaign development, execution, and optimisation.

Strong quantitative, analytical, and problem-solving skills and an enthusiasm for data-driven marketing.

Experience managing media budgets exceeding €1M, building and scaling marketing campaigns, and A/B testing, particularly around audience segmentation and targeting.

A deep understanding of the campaign life cycle, brand messaging, calls to action, direct response, and integrated marketing strategies.


Amazon is an equal opportunities employer.

We believe passionately that employing a diverse workforce is central to our success.

We make recruiting decisions based on your experience and skills.

We value your passion to discover, invent, simplify, and build.

Please consult our Privacy Notice to know more about how we collect, use, and transfer the personal data of our candidates.

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