Global Marketing Lead
2 tygodni temu
What makes this a great opportunity?
The spirits industry is an exciting, dynamic, and fast-paced business. Beam Suntory is a leading premium spirits company focused on driving category and brand growth. As a Global Marketing Lead, you will have the opportunity to:
- Be part of a forward-thinking and dynamic marketing team with a global remit, working closely with talented teams around the globe.
- Lead markets globally, influencing, inspiring, and engaging them in achieving brand goals and growing our share in the most important category in the Spirits market.
- Operate autonomously and make decisions with influence and impact.
- Build leadership skills through stakeholder influence.
Role Responsibilities
- Develop growth and brand plans that allow sustainable and fast growth by growing brand depletions and brand equity.
- Introduce appealing brand stories and consistently execute in market, utilizing scalable channels and relevant touchpoints.
- Build and execute relevant and engaging media campaigns to build reach amongst premium category drinkers and drive brand relevancy and consideration.
- Establish relevant influential on-trade cooperation and advocacy programs to support consumer recommendation and premium perception.
- Build outstanding visibility at relevant POP (Discounters, HM & SS).
- Ensure brand core values are adequately communicated in the market.
- Make sure all strategic thinking and plans are aligned with market reality.
- Permanently liaise with Global Marketing teams to ensure aligned communication with brand global and regional brand strategy, including innovation.
- Make use of analytics and latest market trends to react appropriately to new opportunities.
- Definition and tracking of brand KPIs.
- Market data monthly analysis; Volume, Value, Distribution & Pricing.
- Management and Control of the annual Marketing Budget.
- Leading and coaching marketing teams on distributor side.
Qualifications
- Education: Master's degree with focus Marketing or related subjects.
- Years of experience: 3-5 years of consumer marketing experience.
- Proven experience in the areas of media planning, BTL, PR, Social- and Digital media.
- Ability to understand sales fundamentals and interest to develop close Marketing/Sales relationship to achieve business goals.
- Knowledge of on-trade is a plus.
- Industry experience: Preferred.
- Collaboration with Regional or Global Teams.
- P&L and financial acumen.
- High level of English.
- Travel %: 30%.
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