Global Marketing Lead

2 tygodni temu


Warszawa, Mazovia, Polska Beam Suntory Pełny etat

What makes this a great opportunity?

The spirits industry is an exciting, dynamic, and fast-paced business. Beam Suntory is a leading premium spirits company focused on driving category and brand growth. As a Global Marketing Lead, you will have the opportunity to:

  • Be part of a forward-thinking and dynamic marketing team with a global remit, working closely with talented teams around the globe.
  • Lead markets globally, influencing, inspiring, and engaging them in achieving brand goals and growing our share in the most important category in the Spirits market.
  • Operate autonomously and make decisions with influence and impact.
  • Build leadership skills through stakeholder influence.

Role Responsibilities

  • Develop growth and brand plans that allow sustainable and fast growth by growing brand depletions and brand equity.
  • Introduce appealing brand stories and consistently execute in market, utilizing scalable channels and relevant touchpoints.
  • Build and execute relevant and engaging media campaigns to build reach amongst premium category drinkers and drive brand relevancy and consideration.
  • Establish relevant influential on-trade cooperation and advocacy programs to support consumer recommendation and premium perception.
  • Build outstanding visibility at relevant POP (Discounters, HM & SS).
  • Ensure brand core values are adequately communicated in the market.
  • Make sure all strategic thinking and plans are aligned with market reality.
  • Permanently liaise with Global Marketing teams to ensure aligned communication with brand global and regional brand strategy, including innovation.
  • Make use of analytics and latest market trends to react appropriately to new opportunities.
  • Definition and tracking of brand KPIs.
  • Market data monthly analysis; Volume, Value, Distribution & Pricing.
  • Management and Control of the annual Marketing Budget.
  • Leading and coaching marketing teams on distributor side.

Qualifications

  • Education: Master's degree with focus Marketing or related subjects.
  • Years of experience: 3-5 years of consumer marketing experience.
  • Proven experience in the areas of media planning, BTL, PR, Social- and Digital media.
  • Ability to understand sales fundamentals and interest to develop close Marketing/Sales relationship to achieve business goals.
  • Knowledge of on-trade is a plus.
  • Industry experience: Preferred.
  • Collaboration with Regional or Global Teams.
  • P&L and financial acumen.
  • High level of English.
  • Travel %: 30%.

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