Senior Expert Marketing Lead

2 tygodni temu


Warszawa, Mazovia, Polska Haleon Pełny etat

About the Role

The purpose of this role is to drive healthcare professionals' endorsement of Haleon brands. This role combines responsibility for setting up local strategy, delivery of the right content, and excellent implementation and continuous improvement of effectiveness of expert activities in the market.

Key Responsibilities

  1. Define local Expert activities strategy based on CEE Transformation Strategy driving advocacy for our brands in the market.
  2. Understand expert environment in the market. Drive continuous knowledge gathering across categories and HCPs targets.
  3. Definition of HCP target audience segmentation and specific target for the market.
  4. Definition of specific KPIs and impact on advocacy-business impact.
  5. Definition of connection channels with defined HCPs targets.
  6. Top claims and RTBs required to deliver right mindset shift per target and segment, as well as delivery of Advocacy KPIs.
  7. Influence key local stakeholders, including Local Leadership Team to enable proper resources allocation to drive effective and business impactful expert activities in the market.
  8. Lead and inspire expert team (Expert Marketing, Expert Digital Activation managers, Dental Field Force) in LOC driving engagement and high quality results.
  9. Inspire and influence local organization behind expert activities.
  10. Work closely with local Marketing Head as well as Sales Head to deliver best in class, fully aligned behind strategy and priorities local activation.
  11. Closed co-operation with CEE Expert Marketing and Effectiveness Manager to provide feedback on local activities, key opportunities, and challenges, as well as gather knowledge on global/CEE best practices.

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