VP of Marketing Lead

4 tygodni temu

Warszawa, Mazovia, Polska Allegro sp. z o.o. Pełny etat
Marketing Visionary Wanted

Allegro sp. z o.o., a leading e-commerce platform in Poland, is seeking a seasoned marketing executive to spearhead our marketing efforts. As a key player in the Central and Eastern European market, we operate in six countries, serving 20 million active buyers. Our platform offers a diverse marketplace where individuals and businesses can seamlessly buy and sell a wide range of products.

Job Summary

We are looking for a strategic and bold thinker with a proven track record in digital marketing innovation, brand management, and performance marketing. The ideal candidate will lead our marketing team, working closely with cross-functional departments to ensure our marketing efforts are data-driven and aligned with our overall business objectives.

Key Responsibilities

  1. Strategic Planning and Execution
  • Develop and implement comprehensive marketing strategies to achieve business goals and drive growth.
  • Lead the marketing team in the planning, execution, and optimization of marketing campaigns across all channels.
  • Collaborate with the executive team to align marketing strategies with overall business objectives.
Brand Management
  • Oversee the development and execution of brand strategy to ensure consistent messaging and positioning.
  • Manage brand identity and maintain brand integrity across all company marketing initiatives and communications.
Digital Marketing/Performance
  • Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and online advertising.
  • Utilize data analytics to measure and optimize marketing performance, ensuring a high ROI on marketing spend.
Market Research and Analysis
  • Provide strategic guidance for market research to identify trends, opportunities, and competitive insights.
  • Derive compelling insights from market data to inform marketing strategies and decision-making processes.
Team Leadership and Development
  • Lead, mentor, and develop a high-performing marketing team.
  • Foster a collaborative and innovative team environment, encouraging professional growth and development.
Budget Management
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial targets.
  • Monitor marketing expenditures and optimize spend for maximum impact.
Partnerships and Collaboration
  • Establish and maintain strategic partnerships with external vendors, agencies, and other stakeholders.
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Requirements

We are looking for an experienced executive with at least 15+ years of experience in managing marketing domain. The ideal candidate is a strong data-driven business builder, yet highly strategic/conceptual and structured with the ability to provide clear direction in highly ambiguous situations and a proven track record of driving change and business results. She/he needs to be very result-focused but at the same time highly collaborative and be comfortable working in a multinational matrix environment.

Key Qualifications

  • 15+ years of marketing experience, with at least 5 years in a senior leadership role, ideally within or close to the e-commerce / online retail industry.
  • Proven track record of developing and executing successful marketing strategies, ideally in the e-commerce sector.
  • Strong understanding of digital marketing channels, tools, and best practices.
  • Excellent analytical skills and the ability to interpret data to drive marketing decisions.
  • Exceptional leadership and team management skills.
  • Ability to influence key stakeholders and senior management (C-level & Board of Directors) and effectively interact with individuals at all levels of the organization.
  • Strong communication, presentation, and interpersonal skills.
  • Creative and bold thinker with the ability to develop innovative marketing campaigns.
  • Results-oriented with a focus on achieving measurable outcomes.
  • Strategic thinker with the ability to see the big picture and pay attention to detail.
  • Highly adaptable and able to thrive in a fast-paced, dynamic environment.
  • Strong business acumen and understanding of e-commerce market dynamics.
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • Excellent business writing skills.
  • Fluent English.

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