Head of Marketing and Growth

1 dzień temu

Warszawa, Mazovia, Polska RITS Professional Services spółka z ograniczoną odpowiedzialnością Pełny etat
Job Title: Head of Marketing

We are seeking an experienced and innovative Head of Marketing to lead our marketing efforts and drive growth in the IT industry. As a key member of our team, you will be responsible for developing and implementing a comprehensive marketing strategy that maximizes user growth, revenue, and customer engagement.

Key Responsibilities:
  • Develop and implement a marketing strategy focused on growth within the IT sector, with an emphasis on IT outsourcing services.
  • Define KPIs and measure campaign effectiveness, focusing on ROI and Customer Acquisition Cost (CAC).
  • Analyze the IT market, trends, and competition to identify new growth opportunities, especially in outsourcing and technology partnerships.
  • Design and execute growth hacking campaigns that maximize user acquisition and retention, with particular attention to IT industry channels and trends.
  • Test and optimize various marketing channels (PPC, SEO, social media, content marketing, email marketing, etc.) for growth effectiveness, taking into account the nuances of the IT sector.
  • Implement tools and technologies that support marketing automation and the personalization of user experiences, tailored for the IT outsourcing market.
  • Lead the marketing team, ensuring the right structure, talent development, and effective project management in line with IT industry requirements.
  • Collaborate closely with sales, product, and customer success teams to coordinate efforts for unified growth, especially in projects involving IT outsourcing and external partners.
  • Regularly monitor and report on marketing activities' performance, recommending corrective actions based on insights specific to the IT and outsourcing services market.
  • Use analytical data to make informed decisions regarding the optimization of marketing strategies within the IT sector.
Requirements:
  • Minimum 7 years of experience in marketing, with at least 3 years in a managerial position with a focus on growth marketing, preferably in the IT industry.
  • Deep understanding of growth hacking strategies and their practical application in IT services, particularly outsourcing.
  • Proven experience in managing marketing teams and executing large-scale campaigns within the IT sector.
  • Excellent analytical skills, with the ability to work with data and make data-driven decisions, especially in IT outsourcing.
  • Familiarity with marketing and analytical tools (e.g., Google Analytics, HubSpot, Mixpanel), with an added advantage for experience in tools tailored to IT services.
  • Demonstrated creativity and innovation in solving problems and managing campaigns within the IT outsourcing context.
  • Strong communication and interpersonal skills, with experience in collaborating with external technology partners and stakeholders.
  • Fluent English and Polish proficiency (minimum B2 level), enabling smooth communication with international and polish partners in the IT industry.
  • Experience in the IT industry, particularly in outsourcing IT services and collaboration with external technology partners, is a must.
What We Offer:
  • Opportunity to work, learn and grow in the high-tech industry in an experienced and close-knit team.
  • Private medical insurance (possibility to use LuxMed, EnelMed, Babka Medica or Damian Center facilities) or Sports Card.
  • Subsidy for English language learning.
  • Social activities and team-building events.
  • Preferred form of contract.
  • Long-term full-time cooperation.
  • Hybrid work in Warsaw.
  • Work in a dynamic IT company without rigid corporate rules.
  • Freedom of action, flexibility.
  • Full support in the process of implementation and onboarding.
  • Great working atmosphere.
  • Dog- and cat-friendly office ;)
  • Comfortable and convenient office in the center of Warsaw (Wola).

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