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Cluster Expert Lead

1 miesiąc temu

Warszawa, Mazovia, Polska Haleon Pełny etat

About the Role

The purpose of this role is to drive healthcare professionals' endorsement of Haleon brands. This position combines responsibility for setting up local strategy based on CEE one, delivery of the right content for LOC (based on global/ CEE materials and best practices), excellent implementation and continuous improvement of effectiveness of expert activities in the market.

Key Responsibilities

  • Define local Expert activities strategy based on CEE Transformation Strategy driving advocacy for our brands in the market.
  • Understand expert environment in the market. Drive continuous knowledge gathering across categories and HCPs targets.
  • Definition of HCP target audience segmentation and specific target for the market.
  • Definition of specific KPIs and impact on advocacy- business impact.
  • Definition of connection channels with defined HCPs targets. Close co-operation with Marketing and Expert Field Force, including (and not limited to): face to face, digital, conferences, events.
  • Top claims and RTBs required to deliver right mindset shift per target and segment, as well as delivery of Advocacy KPIs.
  • Influence key local stakeholders, including Local Leadership Team to enable proper resources allocation to drive effective and business impactful expert activities in the market.
  • Lead and inspire expert team (Expert Marketing, Expert Digital Activation managers, Dental Field Force) in LOC driving engagement and high quality results.
  • Inspire and influence local organization behind expert activities.
  • Work closely with local Marketing Head as well as Sales Head to deliver best in class, fully aligned behind strategy and priorities local activation.
  • Closely co-operate with CEE Expert Marketing and Effectiveness Manager to provide feedback on local activities, key opportunities, and challenges, as well as gather knowledge on global/ CEE best practices.

Requirements

  • Fluent English.
  • Business management (MBA preferred).
  • At least 12 years' experience in FMCG/OTC marketing and sales. Expert Lead in the market needs to combine strong marketing experience with field force management.
  • Experience in targeting HPCs and/or B2B experience is a must.
  • Experience and proven track record in leadership of direct team.
  • Proven track record of leading transformation of a business.
  • Strong experience in management of field force effectiveness with proven track record of improvement.
  • Proven track record of influencing senior stakeholders in an organization.
  • Proven track record in matrix organization and problem solving.
  • Ability to build strong relationships with multiple stakeholders.
  • Being bold in moving things forward, pragmatic in turning data into actions, brings outside in.

Haleon Leadership Expectations

  • Drives growth: takes accountability for delivering results; pragmatically turns data into action; is bold in moving things forward.
  • Deeply understands our consumers & customers: brings the outside in; is focused on the future; drives curiosity.
  • Builds one 'Haleon': is purpose-driven; breaks down barriers; adapts style for positive impact.
  • Motivates & unleashes potential: cares and includes; grows others; inspires others.
  • Lives our Haleon Values: Diversity, Equity, Inclusion.

Location

This role is based in Poland, Warsaw or Hungary, Budapest.