Expert Marketing Manager
4 tygodni temu
About the Role:
Haleon is a world-leading consumer health company that is shaping the future of everyday health for billions of people. As an Expert Marketing Manager, you will be responsible for delivering pre and post-launch content dedicated to healthcare professionals at a country level, working closely with Key Opinion Leaders (KOLs) following the brands' strategy.
You will provide medical content and briefing for KOLs at congresses, work closely with the team to provide content dedicated to HCPs and strategic insights to marketing materials and projects, and ensure compliance with pharmaceutical industry codes.
You will also organize advisory boards at a national level and deliver local or international publications, congress posters, and presentations in collaboration with KOLs. In this role, you will be an expert on product content and provide medical and scientific education to KOLs and medical training for commercial colleagues through presentations and training.
Key Responsibilities:
- Be a key interface on behalf of Haleon with external organizations, including healthcare organizations, medical and pharmaceutical associations, and external experts.
- Implement the local education strategy in line with brands' activation strategy.
- Coordinate internal and external resources and third parties for the flawless execution of projects.
- Engage with KOLs, map KOLs for the brand and category, and gather KOL insights on Haleon's products.
- Organize local advisory boards, including content, objectives, speakers, and attendees.
- Provide first HCP contact at congresses and symposia, brief KOLs for congress and symposia presentations, and provide contracts for external activities with HCPs.
- Build networks with stakeholders within global, regional, and local teams.
- Develop SOPs and working instructions to improve efficiency, quality, and compliance in processes related to Expert Marketing.
- Develop training decks and provide training for commercial teams about Haleon products and competitors.
- Provide medical and scientific input on marketing projects and materials in collaboration with the Expert Lead and Marketing Lead.
- Ensure all medical and marketing projects, materials, and presentations are compliant with applicable laws and company policies.
- Ensure alignment with product strategies and drive execution timelines, ensure budget oversight, and share metrics around deliverables and successes.
- Deliver KPIs to measure success and improvement areas, and drive transparency through consistent communications.
Basic Qualifications:
- University or college degree in life sciences or a related field, or certification in a related allied health profession from an accredited institution.
- 5 or more years of medical or expert brand marketing experience in the consumer products or OTC industry.
- Experience delivering insights-based medical communications.
- Experience in large-scale new product launches, collaboration with global teams, and delivering results in a matrix organization.
- Strong presentation skills and excellent written and verbal communication skills.
- Goal-oriented and strategic thinking, with strong ownership, engagement, and leadership skills.
- MS Office proficiency and solid organizational skills, including attention to detail and multitasking skills.
- Experience working in a fast-paced, entrepreneurial environment and ability to adapt and work effectively in a matrix structure.
- Advanced English language skills and proficiency in other languages, such as Polish.
What We Offer:
Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement.
We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of hybrid work, and engaging in various health and well-being activities.
Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic.
As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts as per local policy.
Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.
Haleon rewards your contribution with a benefits package depending on each CEE location. More detailed information will be disclosed at a further stage of the recruitment process.
Diversity, Equity, and Inclusion:
Haleon is committed to creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We strive to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status, or any other federal, state, or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
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