Digital Media Specialist
4 dni temu
At Axalta, we are seeking a Digital Media Specialist to lead our web analytics and technical integrations within our Content Management System (CMS) environment. This role involves system administration, user management, and ensuring seamless integration of web analytics and translation tools into Adobe Experience Manager (AEM) and other web applications.
The ideal candidate will have a strong technical background, excellent organizational skills, and the ability to train and support users across various functions. Key responsibilities include:
- Web Analytics Lead – Mapp Intelligence
- Oversee the setup, maintenance, and ongoing administration of the Mapp Intelligence web analytics platform.
- Ensure that businesses can obtain regular reporting with actionable data, facilitating data-driven decision-making.
- Provide user support and troubleshoot any issues related to the analytics platform.
- User and Access Management
- Manage user accounts and access levels, ensuring that appropriate permissions are in place for different user roles.
- Monitor system usage and compliance with security protocols.
- Training and Documentation
- Develop and deliver training programs to users on the Mapp Intelligence platform, ensuring they understand how to access and interpret reports.
- Create and maintain comprehensive documentation for system setup, maintenance, and best practices.
- Manage Requirements
- Collaborate with stakeholders to gather and document requirements for web analytics and reporting.
- Ensure that the analytics platform meets the evolving needs of the business.
- Technical Integration Management: Oversee the integration of Mapp Intelligence with Adobe Experience Manager (AEM) and other web applications.
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Shopper Marketing Retail Media Specialist
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Advertising Campaign Specialist
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Digital Branding Specialist
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Digital Asset Strategist
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Digital Marketing Specialist in Barcelona
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Digital Marketing Educator
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Digital Communications Specialist
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