Trade Activation Coordinator

3 dni temu

Poznań, Greater Poland Imperial Brands Pełny etat

Job Description

We are looking for a skilled Trade Marketing Executive to join our team at Imperial Brands.

In this role, you will support the development and execution of comprehensive trade marketing strategies that drive shopper engagement and business growth.

Main Responsibilities

  • Work closely with cross-functional teams to develop and implement effective trade marketing initiatives.
  • Manage the Ignite platform to enhance brand advocacy, trade partner relationships, and customer engagement.
  • Conduct market analysis to identify opportunities for growth and optimize trade marketing efforts.
  • Develop and maintain strong relationships with internal stakeholders to ensure seamless collaboration and information sharing.
  • Monitor and report on trade marketing performance, providing actionable insights to inform future strategy.

Key Requirements

  • Experience in trade marketing or a related field with a proven track record of success.
  • Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions.
  • Excellent communication and interpersonal skills with the ability to build strong relationships with internal and external stakeholders.
  • Ability to work independently and collaboratively as part of a dynamic team.
  • Familiarity with digital marketing tools and technologies, including social media and email marketing platforms.

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