Brand Marketing Specialist
4 dni temu
About the Role
Imperial Brands is seeking a Trade Marketing Executive to join our team in Dublin, Ireland.
This is a 12-month fixed-term opportunity to support the implementation of activation initiatives across all trade channels. As a key member of our Trade Marketing Team, you will co-create and execute marketing strategies that drive exceptional shopper experiences for Tob Max products.
Principal Accountabilities
- Support outstanding shopper experiences by delivering exceptional results across all retail channels in the UK & Ireland.
- Develop an omni-channel shopper activation plan to maximize brand exposure and touchpoints through events and targeted outlets.
- Manage the Ignite platform, including e-commerce functionality, trade partner programs, communications, and brand advocacy.
- Rewards Program Management: Set targets, handle cyclical reporting, and resolve customer queries for the Ignite rewards program.
- Customer Communications: Develop regular communications regarding Ignite rewards, ensuring accurate portfolio and pricing on e-commerce pages.
- Analyze activation plans and expenditure, monitor competitor activities, and recommend innovative solutions to enhance shopper activation.
Skills and Experience Required
- Proven experience in delivering omni-channel consumer activation via the trade and direct to shoppers with a successful track record of external customer management.
- Understanding of the roles of different media across the marketing mix, including digital marketing and ecommerce management, with experience working with activation agencies.
- Excellent analytical skills with the ability to create targets, understand performance, and deliver insights from raw sales data.
- Strong influencing and stakeholder management skills in a complex matrix organisation.
- Able to demonstrate an entrepreneurial, growth mindset with the ability to be proactive, confident, self-motivated, and prepared to challenge conventional thinking.
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