Paid Social Media Leader

6 dni temu

Wrocław, Województwo dolnośląskie, Polska Tbwa ChiatDay Inc Pełny etat

About Our Team:

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world.

We connect with the external marketplace through all media including print, digital and social.

The Position:

We are looking for a Paid Social Media Leader to drive the social media strategy and digital media programs for Vonage. This role will play a critical part in driving leads, supporting pipeline growth, and enhancing brand awareness through leveraging best practices across digital media tactics.

You will collaborate with cross-functional teams to manage all aspects of social media and integrated campaigns ensuring alignment with our business goals.

Key Responsibilities:

  • Develop and lead the global paid social strategy, ensuring alignment with business objectives.
  • Optimize campaigns across paid social platforms to drive engagements, UVs, and conversions.
  • Leverage audience segmentation, intent data, and AB testing to refine messaging and targeting strategies.
  • Support the execution of end-to-end ABM campaigns working closely across the demand generation team and business units.
  • Support the execution of other digital media tactics beyond paid social such as programmatic display and content syndication.
  • Collaborate with the demand generation team to ensure a seamless integration of paid digital efforts with broader marketing campaigns.
  • Continuously test new paid social tactics, ad formats, and creative strategies to stay ahead of industry trends.
  • Own and analyze campaign performance, providing insights and recommendations to optimize and maximize ROI.
  • Stay on top of emerging digital trends, platform updates, and best practices to drive innovation.

Requirements:

  • Experience: 7+ years of experience in social media management and digital media with a proven track record in driving organic social growth and engagement on a global scale.
  • Strong knowledge of ABM best practices and experience executing targeted account-based campaigns.
  • Proficiency in ad platforms, digital media platforms, ABM tools, analytics tools, and reporting dashboards (Google Analytics, LinkedIn Campaign Manager, 6Sense / Demandbase, Tableau, etc.).
  • Analytical Abilities: Data-driven approach with the ability to translate metrics into actionable insights. Experience with social media analytics tools is required.
  • Strategic Mindset: Ability to develop creative strategies that connect with diverse global audiences and align with business objectives.
  • Creative Skills: Strong eye for content creation, storytelling, and community building. Proficiency in social media tools and platforms is a must.
  • Cross-Functional Collaboration: Exceptional ability to work across teams, manage multiple stakeholders, and align on priorities.
  • Adaptability: Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
  • Strong Communication: Excellent written and verbal communication skills with the ability to craft compelling and brand-aligned copy for social media.

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