Aktualne oferty pracy związane z Global Marketing Director - Wrocław, Województwo dolnośląskie - Tbwa ChiatDay Inc
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Global Marketing Director
1 tydzień temu
Job Summary:
We are seeking a Global Marketing Director to drive the digital media strategy and programs for Vonage. This role will play a critical part in driving leads, supporting pipeline growth, and enhancing brand awareness through leveraging best practices across digital media tactics.
You will collaborate with cross-functional teams to manage all aspects of digital media and integrated campaigns ensuring alignment with our business goals.
Main Responsibilities:
- Develop and lead the global paid social strategy, ensuring alignment with business objectives.
- Optimize campaigns across paid social platforms to drive engagements, UVs, and conversions.
- Leverage audience segmentation, intent data, and AB testing to refine messaging and targeting strategies.
- Support the execution of end-to-end ABM campaigns working closely across the demand generation team and business units.
- Support the execution of other digital media tactics beyond paid social such as programmatic display and content syndication.
- Collaborate with the demand generation team to ensure a seamless integration of paid digital efforts with broader marketing campaigns.
- Continuously test new paid social tactics, ad formats, and creative strategies to stay ahead of industry trends.
- Own and analyze campaign performance, providing insights and recommendations to optimize and maximize ROI.
- Stay on top of emerging digital trends, platform updates, and best practices to drive innovation.
Requirements:
- Experience: 7+ years of experience in digital media management and demand generation with a proven track record in driving organic social growth and engagement on a global scale.
- Strong knowledge of ABM best practices and experience executing targeted account-based campaigns.
- Proficiency in ad platforms, digital media platforms, ABM tools, analytics tools, and reporting dashboards (Google Analytics, LinkedIn Campaign Manager, 6Sense / Demandbase, Tableau, etc.).
- Analytical Abilities: Data-driven approach with the ability to translate metrics into actionable insights. Experience with social media analytics tools is required.
- Strategic Mindset: Ability to develop creative strategies that connect with diverse global audiences and align with business objectives.
- Creative Skills: Strong eye for content creation, storytelling, and community building. Proficiency in social media tools and platforms is a must.
- Cross-Functional Collaboration: Exceptional ability to work across teams, manage multiple stakeholders, and align on priorities.
- Adaptability: Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
- Strong Communication: Excellent written and verbal communication skills with the ability to craft compelling and brand-aligned copy for social media.
