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Retail Experience and Trade Marketing Leader

1 tydzień temu

Wrocław, Województwo dolnośląskie, Polska HP Pełny etat

Job Overview:

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  • Retail execution and trade marketing management for retailers' instore and online operations
  • Extended sales force management and optimization
  • Retailer sell-to end customers campaign development and management
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Main Responsibilities:

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  • Maximizing retail sell-out and customer experience in retail stores
  • Servicing country teams on team selection, motivation, coaching, training, leading, and developing instore field representatives to achieve HP's revenue and market share goals
  • Providing trade marketing expertise to countries for complex information regarding products, programs, and co-marketing alliances
  • Serving as the retail programs expert to WW, providing business and retailer insights
  • Incorporating HP marketing programs into retail partners' businesses
  • Establishing and maintaining account plans to promote sales growth across BUs through trade marketing initiatives
  • Growing HP business overall and HP's share of business by developing excellent customer experiences around HP products and services
  • BUILDING STRATEGIC RELATIONSHIPS WITH PARTNERS TO ENSURE LONG-TERM BUSINESS OPPORTUNITIES FOR HP
  • Ensuring that partners are compliant with legal and HP SBC practices under trade marketing programs
  • Recruiting and developing business relationships with new partners
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Key Deliverables/Accountabilities:

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  • Extended Sales Force (ESFs, E-Merch, Promoters) management: Resource optimization, coverage, structure, performance monitoring, budget monitoring, etc.
  • In-store Management and Execution: POS assets deployment, Experience Store Scorecard Management, NPIs/Focus SKUs In-store launch
  • Driving Online specific initiatives: Shop in Shops launch/AMZ ecosystem, etc.
  • PDG tool implementation ownership
  • Alliances budget investments and deployment: Coordinate with alliance business manager and support smooth operations
  • Auditing Istore/Online CX
  • E-Merchandising and HP live agents team management
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Requirements:

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  • Bachelor or Master's degree in Sales, Marketing, Business Administration or any other related discipline
  • Typically has 5+ years of work experience on same or similar positions
  • Fluency in English (both written and verbal) as well as the local language
  • Travelling 25-50% of the time
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Cross-Org Skills:

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  • Effective Communication
  • Results Orientation
  • Learning Agility
  • Digital Fluency
  • Customer Centricity
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About HP:

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At HP, we're dedicated to creating innovative technologies that bring value to our customers and drive growth. If you're passionate about making a difference and have what it takes to succeed, let's connect

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