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Digital Transformation Strategist
2 tygodni temu
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. With over 55 years of experience, the Group has established itself as a trusted partner for its clients, addressing their entire breadth of business needs.
Job Description
We are seeking an experienced Marketing Campaign Lead to join our team at Capgemini Invent. As a key member of our marketing team, you will be responsible for developing, launching, and measuring content marketing strategies and plans aligned with strategic KPIs such as brand visibility, media coverage, analyst perceptions, and pipeline impact. You will lead the development of key content pieces and campaigns, ensuring relevance, quality, and customer-centricity throughout the process. Additionally, you will activate the Capgemini Invent brand through external and internal communications initiatives and assets, including global web content, reports, blog articles, newsletters, press articles, analyst reports, video, podcasts, social, and events.
Key Responsibilities:
- Collaborate with business leaders to develop, launch, and measure content marketing strategies and plans.
- Lead the development of key content pieces and campaigns, ensuring relevance, quality, and customer-centricity.
- Activate the Capgemini Invent brand through external and internal communications initiatives and assets.
- Analyze campaign effectiveness through data analysis and make recommendations for continuous improvement.
Required Skills and Qualifications
To be successful in this role, you should have mid to senior level marketing experience with a focus on campaign and budget management, preferably in B2B IT/Consulting or Services marketing. You should also possess proficiency across digital channels, with the ability to adapt and optimize content for different platforms. Strong project management skills, excellent written and verbal communication skills, and the ability to build and maintain relationships internally and externally are also essential. Furthermore, you should have a highly collaborative, proactive, and innovative approach to work, and be fluent in spoken and written English.
Benefits
Capgemini offers a range of benefits, including private medical care, life insurance, and access to over 70 training tracks with certification opportunities. We also offer a hybrid working model that fits your life, with options to connect from a modern office or work from home. Additionally, you will have access to our NEXT platform, which provides a wealth of knowledge and resources to support your professional development.
