Content Creation Specialist

7 dni temu


Poznań, Greater Poland AppTailors Pełny etat
About Us

Apptailors is a leading app development agency specializing in mobile solutions for e-commerce. We empower businesses to scale and thrive through innovative user-focused mobile technology.


The Role

We're seeking an experienced Content Creation Specialist to take ownership of Taptool's growth strategy. In this role, you'll focus on driving organic traffic, creating high-quality content, and generating qualified leads to increase Taptool's market presence and revenue.


Key Responsibilities
  • Develop Comprehensive Content Strategies: Design and implement content plans that include SEO-optimized blog posts, landing pages, case studies, and whitepapers tailored to e-commerce decision-makers.
  • Conduct Keyword Research: Identify and prioritize high-value keywords relevant to Shopify merchants to capture organic search intent and improve visibility.
  • Collaborate with Cross-Functional Teams: Work with writers, designers, and developers to ensure all content aligns with SEO goals and customer needs.
  • Monitor and Analyze Performance: Use tools like Google Analytics, Ahrefs, and Semrush to track performance and identify opportunities for improvement.
  • Optimize Content Funnel: Drive conversions and capture qualified leads for Taptool through optimized content funnels, landing pages, and CTAs.

Requirements
  • Experience: 3+ years of experience in content creation, preferably in B2B SaaS or e-commerce environments.
  • Content Creation: Strong skills in developing SEO-optimized, value-driven content for blogs, landing pages, and whitepapers that generate leads.
  • eCommerce Knowledge: Understanding of the unique challenges faced by Shopify merchants and e-commerce decision-makers.
  • Communication Skills: Excellent writing, editing, and storytelling skills to deliver clear, concise, and engaging content.
  • Audience Engagement: Ability to effectively connect with and engage target audiences through various communication channels.
  • Results-Oriented Mindset: Ability to track KPIs, measure ROI, and optimize campaigns to achieve lead generation and revenue goals.

Benefits
  • Growth Opportunities: Take ownership of your work, lead impactful projects, and grow your career as Taptool scales.
  • Learning & Development: Access to tools, courses, and professional development resources to keep your skills sharp.
  • Innovative Culture: Be part of a forward-thinking team that values creativity, collaboration, and innovation.
  • Work-Life Balance: Flexible hours to help you stay productive while maintaining balance.


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