Digital Marketing Manager

8 godzin temu

Warszawa, Mazovia, Polska AccorCorpo Pełny etat
Job Description

We are searching for a skilled professional to manage our Paid Search/ Meta Search channels. This fixed-term contract is approximately 14 months long.

The purpose of the job is to take ownership of ENA PPC/ Paid Search/ SEA and Metasearch channels for the hub, ensuring delivery and reporting of these channels. Collaboration with Global teams on acquisition levers and projects is also required.

Main Complexity/Critical Issues in the Job:
- Stakeholder Coordination: Significant coordination required with eCommerce, marketing, global teams, partners, and agencies.
- Analytical Requirements: Ability to analyze complex data, develop new approaches, and implement action plans.

Tasks/Main Accountability:
- Set up and adapt campaigns based on flows, demand, and destination needs. Implement specific action plans in collaboration with eCommerce and marketing teams.
- Monitor, track, report, and present on paid search and metasearch performance in meetings and on an ad-hoc basis, developing relevant action plans when needed.
- Manage and optimize attributed marketing budgets, ensuring spend drives positive ROI and that fees are collected (where applicable).
- Collaborate and liaise with global teams/agencies to optimize marketing campaigns for all channels under your responsibility.
- Suggest optimization through A/B testing and participate in pilot tests with the Global team/agencies.
- Closely collaborate with agencies on performance metrics and strategies, focusing on hub-specific KPIs.
- Coordinate with publishers on improvements in PPC/Metasearch approaches, staying updated on newly launched PPC & Metasearch solutions and formats.
- Evaluate publisher recommendations and identify appropriate strategies relevant to the region.

Key Qualifications:
- Strong commercial acumen and results-oriented, data-driven approach.
- Excellent analytical skills for data interpretation and report generation.
- Adaptability to fast-paced environments with a deadline-driven focus.
- Strong communication skills and ability to manage multiple stakeholders.
- Experience in analytics tools will be an added value: PowerBi, Tableau, GA.
- Proficiency in MS Office applications.
- Minimum 3 years' eCommerce experience, preferably in PPC or Metasearch, and/or in travel/hospitality industry.
- Language requirement: English.

What's in it for you?

- Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.

- Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, and much more

- Work in a multi-national team.

- Hybrid way of working (3 days in the office + 2 days at home).

- Talent development opportunities.

- Corporate Social Responsibility activities.

Avoidable societal impact and become part of a dynamic and innovative team.

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