App Store Optimization Specialist
4 tygodni temu
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team.
Key Responsibilities:- Develop and execute strategies for App Store Optimization (Google Play) to improve app visibility and drive organic growth
- Enhance synergy between Google Play optimization and Google Ads by coordinating strategies to maximize app visibility, downloads, and increase conversions
- Conduct keyword research, competitor analysis, and performance tracking for Google Play
- Optimize app metadata, including titles, descriptions, screenshots, and keywords, to maximize search rankings and conversions
- Monitor and analyze app performance metrics, user feedback, and market trends to identify opportunities for optimization
- Collaborate with the design team to create compelling app store assets, including icons, screenshots, and videos
- Work closely with the development and product teams to ensure app updates and features align with optimization strategies
- Provide regular reports on app performance, Google Play efforts, and to stakeholders
- Stay updated with the latest industry trends, best practices, and algorithm changes for both App Store and Google Play Store
- Google Play Optimization (GPSO): Profound experience in Google Play Store optimization, including a deep understanding of Google Play algorithms, best practices, and tools
- Google Ads: Fundamental knowledge of Google Ads, including its structure and functionality, to achieve better synergy between Google Play optimization and Google Ads
- Custom Store Listings: Experience working with Custom Store Listings for different targeting criteria (, by country, for Google Ads, by keywords), understanding the principles and interaction with main store listings
- Data Analysis: Strong analytical skills to interpret data, identify trends, and make data-driven decisions. Proficiency in analytics tools and platforms
- Keyword Research and Optimization: Expertise in conducting keyword research, optimizing metadata, and improving search rankings for apps
- ASO Tools: Proficiency with ASO tools such as SensorTower, AppTweak, AppFigures, etc.
- Proven experience as an ASO Specialist or similar role
- Experience in Marketing, Statistics, Data Science, Engineering, Computer Science, or a related field
- Strong understanding of app store algorithms, optimization techniques, and industry best practices
- Excellent communication skills with the ability to present complex data insights in a clear and actionable manner
- Ability to work collaboratively in a fast-paced environment
- Highly organized with strong attention to detail
- You will join the company that cares about work and life balance
- Annual Bonus based on the performance review cycle
- Family Medical Insurance, Pension fund, MyBenefit system and Multisport card for CoE
- Generous Annual Leave Policy (26 days of paid leave for B2B and CoE)
- Hybrid working model (3 days from our modern office and 2 days fully remotely)
- Comprehensive Workation Policy with 30 more remote days available
- Possibility of taking two additional days of paid leave per year to dedicate to volunteering efforts
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