Digital Marketing Strategist

2 dni temu

Warsaw, Polska AvaFin Poland sp. z o.o. Pełny etat

About the Role:

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We are seeking a highly skilled Digital Marketing Strategist to join our team at AvaFin Poland sp. z o.o. in Warsaw, Poland.

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Job Description:

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In this role, you will be responsible for developing and implementing digital marketing strategies that drive customer acquisition, engagement, and conversions across various markets.

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You will work closely with our cross-functional teams to design and execute campaigns that meet key performance indicators (KPIs) and return on investment (ROI) targets.

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Your Responsibilities Will Include:

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  • Developing and implementing cohesive digital marketing strategies across all active markets and analyzing their impact.">
  • Preparing customer acquisition strategies to meet KPIs within all company operating countries.">
  • Implementing consistent performance marketing strategies across SEM and SEO channels.">
  • Managing campaigns by launching online marketing campaigns across various channels, tracking, and reporting on their effectiveness, and optimizing channels accordingly.">
  • Supporting customer acquisition strategy by monitoring market-specific results of new customers from performance marketing channels, designing targeted marketing campaigns, and optimizing customer journey and experience.">
  • Managing marketing budget effectively and allocating it by channels and locally.">
  • Identifying new performance opportunities for customer acquisition by staying informed about industry trends and technological advancements, providing A/B tests strategies across all active markets, and co-creating marketing strategies to achieve global marketing goals.">
  • Identifying new performance marketing functionalities: recognizing the need for additional functionalities based on current operations, proposing new features by outlining their potential benefits, and collaborating on implementation.">
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Requirements:

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To be successful in this role, you will need:

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  • A minimum of 3 years' experience in a similar position.">
  • Fluency in English; other languages are a plus.">
  • Expertise in performance marketing platforms and tools, including Google Ads, Meta Ads, Google Campaign Manager, Google Ads Editor, Programmatic, and others.">
  • Proficiency in managing analytics tools, such as GA4, Looker Studio, Google Search Console, SEMrush, Ahrefs, and others.">
  • A profound understanding of Google Tag Manager.">
  • Analytical skills, proficiency in analyzing various PPC and SEO-generated reports and statistics, leading to strategic business decisions.">
  • The ability to identify trends and patterns from PPC and SEO data for targeted marketing.">
  • Experience in using performance marketing analytics tools to forecast state trends, customer behavior, and campaign performance.">
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What We Offer:

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We offer a competitive salary of approximately €55,000 per year, depending on experience, and a range of benefits, including:

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  • Employment based on a contract of employment or B2B agreement.">
  • Progress your career in a dynamic and rapidly growing Fintech and as part of Capitec Bank, South Africa's largest retail bank with over 22 million active clients.">
  • Work on flexible hours on hybrid mode from both the Warsaw office as well as from home-office or fully remote.">
  • Strong growth and learning opportunities within the education budget.">
  • Collaboration with competent, professional, and yet friendly colleagues and supportive managers.">
  • Additional benefits, including sports card, medical care, holiday financing, presents for holidays, loyalty program – extra days off, etc.">
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Benefits:

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We also offer a range of benefits, including:

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  • Sharing the costs of sports activities.">
  • Private medical care.">
  • Sharing the costs of foreign language classes.">
  • Sharing the costs of professional training & courses.">
  • Life insurance.">
  • Remote work opportunities.">
  • Flexible working time.">
  • Fruits.">
  • Integration events.">
  • Corporate library.">
  • No dress code.">
  • Coffee / tea.">
  • Leisure zone.">
  • Holiday funds.">
  • Christmas gifts.">
  • Employee referral program.">
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About AvaFin:

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AvaFin is an international fintech group established in 2012, boasting 400 employees worldwide. We utilize innovative financial technology to provide convenient loan products across five markets: Poland, Spain, Mexico, Czechia, and Latvia. At AvaFin, we prioritize convenience, transparency, and personalized customer experiences, aiming to empower users with easy and swift access to funds at competitive rates.

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Join Our Team:

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If you're a motivated and experienced digital marketing professional looking for a new challenge, please submit your application, including your resume and cover letter, to our website.

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We look forward to hearing from you

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