E-commerce Optimization Lead

4 dni temu


Warszawa, Mazovia, Polska Allegro Pełny etat
Job Description

At Allegro, we are seeking a skilled professional to lead our conversion optimization efforts. As Manager, Conversion Optimization, you will be responsible for driving growth by improving customer experience and platform performance.

The role involves:

  • Acting as the company-wide conversion owner, managing key metrics that drive our overall business
  • Detecting conversion blockers and identifying opportunities across the entire platform through collaboration with cross-functional teams
  • Building input metrics to explain conversion better, including customer platform navigation metrics and quality of offers available on the platform
  • Exploring targeted opportunities for specific categories, channels, and traffic sources
  • Prioritizing potential conversion improvement initiatives and aligning with cross-functional teams responsible for their execution
  • Utilizing historical data, current trends, and predictive analytics to forecast future conversion trends
  • Closely collaborating with Product and Tech teams to ensure new feature launches positively impact conversion
  • Analyzing conversion rates for each product category and tailoring strategies to meet specific category needs
Key Responsibilities

We are looking for a professional with:

  • Strong analytical and problem-solving skills to analyze large volumes of data and make informed business decisions
  • Proficiency in analytical tools such as Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization
  • Prior experience with e-commerce platforms and managing conversion improvement programs is a plus
  • The ability to assess the market, identify competitors' strategies, and benchmark performance
  • Excellent communication skills to clearly convey strategies, insights, and results to stakeholders
  • The capability to work seamlessly with various departments, ensuring aligned and synergistic strategies
  • Proficiency in English (C1 level)


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