E-commerce Optimization Lead
4 dni temu
At Allegro, we are seeking a skilled professional to lead our conversion optimization efforts. As Manager, Conversion Optimization, you will be responsible for driving growth by improving customer experience and platform performance.
The role involves:
- Acting as the company-wide conversion owner, managing key metrics that drive our overall business
- Detecting conversion blockers and identifying opportunities across the entire platform through collaboration with cross-functional teams
- Building input metrics to explain conversion better, including customer platform navigation metrics and quality of offers available on the platform
- Exploring targeted opportunities for specific categories, channels, and traffic sources
- Prioritizing potential conversion improvement initiatives and aligning with cross-functional teams responsible for their execution
- Utilizing historical data, current trends, and predictive analytics to forecast future conversion trends
- Closely collaborating with Product and Tech teams to ensure new feature launches positively impact conversion
- Analyzing conversion rates for each product category and tailoring strategies to meet specific category needs
We are looking for a professional with:
- Strong analytical and problem-solving skills to analyze large volumes of data and make informed business decisions
- Proficiency in analytical tools such as Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization
- Prior experience with e-commerce platforms and managing conversion improvement programs is a plus
- The ability to assess the market, identify competitors' strategies, and benchmark performance
- Excellent communication skills to clearly convey strategies, insights, and results to stakeholders
- The capability to work seamlessly with various departments, ensuring aligned and synergistic strategies
- Proficiency in English (C1 level)
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