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Senior Search Engine Marketing Specialist

2 tygodni temu


Warszawa, Mazovia, Polska Groupon Pełny etat

Groupon is a leading marketplace that connects millions of customers with local businesses. We're a 'best of both worlds' kind of company - big enough to have resources and scale, but small enough that a single person has autonomy and can make a meaningful impact.

The Junior Search Engine Marketing Operations Specialist will play a critical role in ensuring the success of our SEM campaigns. This involves working closely with the SEM team to plan, execute, and optimize campaigns to achieve maximum ROI.

Key responsibilities include:

  1. Add/block keywords, add extensions, optimize/update copy and creatives
  2. Monitor daily performance
  3. Participate and/or own the denylisting process globally
  4. Run manual Google Ads campaigns to provide the best customer experience
  5. Help the SEM team in daily operations and weekly/monthly reporting
  6. Keep track of the latest Google trends, solutions, and products
  7. Obtain Google Search Ads and Google Shopping Ads certifications
  8. Other duties as assigned

We're looking for a motivated and enthusiastic individual with great interest in Paid Marketing and SEM, familiarity with Google Ads interface, +1 year of experience in digital marketing (preferably in paid channels), oral and written language skills in English (a must), understanding of digital serving concepts (PPC, ROI) and bid management, fast-learning approach, strong analytical approach - ability to draw insights from data from different channels, proficient technical skills in MS Office and G Suite, especially in Excel (Pivot tables), good attention to detail and ability to follow processes, excellent organizational skills, good interpersonal and strong communication skills, and ability to thrive in a fast-paced environment.