Digital Media Strategy Lead
5 dni temu
Nestlé SA is a business partner to Brand Teams to drive regenerative performance and win in each category and geography. To strengthen our Media Team in Warsaw, we are looking for a Senior Digital Media Coordinator. As a key member of our team, you will lead digital development in CEE, especially Poland.
This role involves offering expertise in digital communications, optimizing performance, supporting innovation, and building digital knowledge within Nestlé's marketing community. You will provide communications expertise and consult on the process that allows agency partners and brand team to develop, validate and approve attractive and rewarding brand executions and experiences according to Brand Building the Nestlé Way approach.
You will also be responsible for being a strategic support and lead for Marketing teams in developing and executing effective consumer communications across digital and media together with building learnings for business divisions/categories and future campaigns.
Main Responsibilities:
- Lead creation of defined audience to enable personalized communication that drives brand performance while ensuring brand properties are respected.
- Supports the development and maintenance of productive and collaborative partnerships with media agency and media partners in order to create engaging, business-building communication.
- Play a proactive role in building learning agenda for Nestlé in line with global partnerships with Meta, Google, TikTok & Teads, and ensuring the leverage of benefits coming from these partnerships across CEE.
- Provide relevant digital expertise to achieve strong alignment and excellence in planning and execution.
- Monitoring, analysis, recommendation, and evaluation of Nestlé digital marketing campaigns, securing implementation of the best practices for media planning and optimization.
- Delivery and execution of digital best practices and frameworks for Marketing community (via training, online sharing platforms, and test & learn approach).
- Know key digital communication guidelines and monitor that they are actively put to use. Ensure that media agency implements our required responsibilities.
- Leads implementation and maintenance of selected global tools and secure smooth execution with support of IT department when needed.
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