Brand Strategy Manager

6 godzin temu

Warszawa, Mazovia, Polska CD PROJEKT RED Pełny etat
CD PROJEKT RED: Unlocking the Future of Brand Management

We are seeking a highly skilled Brand Strategy Manager to join our dynamic team at CD PROJEKT RED. This role offers an exciting opportunity to develop and execute innovative brand strategies, driving growth and differentiation in the gaming industry.

About the Role:

This is a challenging position that requires strong leadership and collaboration skills, as well as a deep understanding of branding, marketing, and cross-functional teamwork. The successful candidate will be responsible for guiding brand evolution, overseeing the development of marketing campaigns, and ensuring all communication aligns with CD PROJEKT RED's values and strategic goals.

Key Responsibilities:
  • Brand Strategy & Evolution: Develop and implement go-to-market strategies and activation plans to evolve the CD PROJEKT RED brand, generating new ideas and solutions that contribute to the growth and differentiation of the brand.
  • Market & Data Insights: Utilize consumer data, industry insights, and analytics to inform communication planning and brand strategies, prioritizing target audience segments and key brand features to create unique, differentiated positioning in the market.
  • Cross-Functional Collaboration: Build and maintain strong working relationships across departments, including Development, Creative Services, Marketing, Public Relations, Communications, and Business Development, to ensure alignment and deliver on campaign objectives.
  • Content & Campaign Management: Manage the development and execution of marketing, advertising, and promotional assets, collaborating with internal teams and external vendors to ensure timely and on-brand delivery.
  • Campaign Calendar Management: Maintain and oversee the content marketing calendar, outlining all promotional efforts across channels to ensure consistent and cohesive messaging.
  • PR & Communications Alignment: Partner with Communications and Public Relations teams to ensure messaging is aligned with product and brand strategies, ensuring consistency across all media and touchpoints.
  • Transmedia Brand Consultancy: Serve as the brand expert and consultant for transmedia initiatives, ensuring they align with the CD PROJEKT RED brand.
Qualifications:
  • 5+ years of experience in brand management, marketing, or related roles, ideally within the gaming, entertainment, or tech industry.
  • Proven track record of managing and executing large-scale brand and marketing campaigns with cross-functional teams.
  • Experience working with global brands and managing external agency and partner relationships.
Salary:

The estimated salary for this role is $80,000 - $110,000 per year, depending on experience and qualifications. We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development.

Benefits:
  • Able to work in a hybrid/onsite model from our Warsaw studio.
  • Flexible working hours - start your workday anytime between 8:00 and 10:00 AM.
  • Trainings, lectures, and courses - internal workshops, external training for each employee, 'Meet a star' events, knowledge-sharing initiatives, online tutorials, and e-learning classes.
  • Access to the cafeteria platform for subscription benefits, additional medical packages, and vouchers and codes to shops and cinemas.
  • Merchandise gifts for newborn rebels and regular chances to nab some cool swag.
  • A welcome pack filled with goodies to help you feel right at home once you join the team.
Health & Well-being:
  • Private medical healthcare - a selection of medical plans with dental care to choose from, accessible for your partner and relatives.
  • Health checks - tests and vaccinations at the studio as well as professional advice and guidance from a specialist doctor.
  • Psihological care - free mental health support and various well-being webinars.
  • Multisport card - gain access to a wide number of sporting and fitness facilities across the city.

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