Product Marketing Manager

10 godzin temu

Warszawa, Mazovia, Polska eTeacher Group Pełny etat
Job Title: Product Marketing Manager

We are seeking a highly skilled Product Marketing Manager to join our team at eTeacher Group. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and brand awareness.

Key Responsibilities:
  • Marketing Strategy & Planning: Develop and execute marketing strategies to drive business growth and brand awareness, including market research, customer segmentation, and competitive analysis.
  • Go-To-Market (GTM) Ownership: Manage GTM planning and execution, ensuring a cohesive marketing vision from product positioning and messaging to launches, campaigns, and day-to-day marketing activities.
  • Campaign Management: Plan, implement, and oversee multi-channel marketing campaigns, including social media, email marketing, webinars, paid media, loyalty programs, influencer marketing, and community-building initiatives.
  • Brand Management: Define and manage the brand's identity, ensuring consistency in messaging, tone, and positioning across all touchpoints (digital and offline).
  • Community Building & Engagement: Develop and nurture an engaged community of students and prospective customers through effective content marketing, social media management, and online events (e.g., webinars).
  • Social Media & Influencer Marketing: Develop and manage the brand's presence across social channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), ensuring alignment with the overall marketing strategy. Lead social media channel management and collaborate with influencers to amplify brand awareness.
  • Collaboration & Cross-Functional Alignment: Work closely with product, sales, design, content, and tech teams to ensure alignment across departments, and support the broader marketing vision of eTeacher Group.
  • Marketing Optimization: Ensure continuous analysis of campaign performance through audience insights, and marketing analytics tools to optimize initiatives and drive improvement.
Requirements:
  • Minimum 3 years of experience as a Product Marketing Manager, Marketing Manager, or similar role in online marketing.
  • Strong background in online marketing strategies, including paid media (social and search), email marketing, and community management.
  • Proficiency in market analysis, data interpretation, and utilizing insights to guide product positioning and optimize marketing strategies.
  • Proven experience in developing and executing go-to-market (GTM) strategies for both product launches and ongoing marketing initiatives.
  • Expertise in multi-channel marketing, particularly in managing social media campaigns, webinars, loyalty programs, influencer marketing, and community engagement.
  • Experience in managing and scaling brand identity, ensuring alignment across all touchpoints and marketing materials.
  • Cross-functional collaboration experience, working with product, content, and technical teams.
  • Excellent written and verbal communication skills in English (additional languages are a plus).
  • A proactive, can-do attitude with a demonstrated ability to work autonomously in a fast-paced, dynamic environment.
Preferred Qualifications:
  • Experience in the Ed-Tech industry.
  • Experience working with e-commerce websites and platforms.
  • Experience with community-building and engagement strategies for educational or online learning platforms.
  • Experience in PR, social media management, and influencer marketing.

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