Marketing Technology Manager

4 tygodni temu


Warszawa, Mazovia, Polska eTeacher Group Pełny etat
Marketing Technology Manager

eTeacher Group is seeking a highly skilled Marketing Technology Manager to oversee the marketing technology stack and data integration processes. The ideal candidate will be responsible for managing platforms such as Make, Google Analytics, and Google Tag Manager, ensuring seamless integration with third-party services.

Key Responsibilities:
  • Manage and optimize the Make platform for efficient and scalable integrations between marketing systems, tools, and third-party services.
  • Configure and manage Google Analytics properties for accurate tracking, reporting, and analysis of key marketing performance metrics.
  • Implement and manage tags, triggers, and variables through Google Tag Manager to ensure accurate data collection across all marketing channels and touchpoints.
  • Develop and maintain marketing attribution models to effectively measure the impact of various marketing activities and channels on business goals.
  • Integrate marketing platforms with third-party services, ensuring seamless data flow and operational efficiency.
  • Manage the entire marketing technology stack, continuously evaluating and optimizing tools to meet the evolving needs of the marketing team.
  • Provide actionable insights from data analysis and work to continuously improve the efficiency and effectiveness of marketing campaigns.
  • Develop and maintain dashboards that provide real-time visibility into marketing performance, attribution, and ROI, enabling decision-making based on key performance indicators.
  • Ensure compliance with privacy regulations and best practices for data governance.
Requirements:
  • Proven experience managing Make and Google Tag Manager, with a track record of implementing complex workflows and integrations.
  • Strong understanding of Google Analytics and expertise in managing attribution models.
  • Experience integrating third-party services such as CRM, email marketing tools, and social media platforms.
  • Technical acumen: Ability to work with APIs, troubleshoot technical issues, and implement data tracking solutions.
  • Experience working in Marketing Technology or Product teams, with a focus on enabling marketing success through technology and data.
  • Strong data analysis and reporting skills, with the ability to translate data into actionable insights.
  • Familiarity with privacy regulations and ensuring compliance within the marketing technology stack.


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