Digital Data Analyst

1 dzień temu

Kraków, Lesser Poland Verisk Pełny etat
Job Overview

We are seeking a highly skilled Digital Data Analyst to support the planning and development of advanced web analytics tracking for our Core Verisk web platform.

The ideal candidate will have experience making scalable and standardized tracking decisions across multiple ecommerce platforms, with a focus on delivering detailed measurement of performance, data collection, and insights to both internal and external stakeholders.

Main Responsibilities
  • Implement and manage digital tracking capabilities across the Verisk Core digital platforms to provide detailed measurement of performance, data collection, and insights.
  • Act as the subject matter expert for all things tag management, with a demonstrated ability to personally manage complex, custom tagging setup across multiple ecommerce platforms.
  • Serve as the data layer owner, partnering with the internal development team to own the roadmap, testing, and further customization of the company's proprietary data layer.
  • Collaborate with digital product owners to conceptualize and implement tracking capabilities that align with business strategy and goals.
  • Own relationships with business clients to showcase the value of the company's tracking capabilities, train users to access and derive insights from their custom reporting, and manage professional service engagements.
Qualifications
  • Several years of experience in a web analytics role, with emphasis on the use of tagging across ecommerce/B2B platforms.
  • Advanced knowledge of Google Analytics and Adobe Analytics configuration settings and functional options.
  • Data governance knowledge and ability to create processes to accurately onboard clients to standard tracking configurations.
  • Excellent communication skills, with the ability to clearly articulate data-informed insights and recommendations.
  • Sharp attention to detail and a drive for practical solutions that balance effort and result.

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