Digital Analytics Lead
1 dzień temu
Brown Brothers Harriman is seeking a highly skilled Business Analyst to join our Digital Product team in Krakow. As a key member of the team, you will be responsible for leading the usage analytics discipline, informing data-driven decision-making, and maturing the analytics program.
Key Responsibilities- Configure and manage Adobe Analytics, including dimensions, metrics, and event tracking to capture success metrics.
- Drive exploratory data analysis, marrying qualitative assessment/research with quantitative supporting findings.
- Create and customize Qlik reports and dashboards to effectively communicate insights to stakeholders.
- Analyze and interpret Adobe Analytics data to identify trends, patterns, and opportunities for improving the digital client experience.
- Stay up-to-date with the latest Adobe Analytics features and best practices, and implement them as appropriate.
- Partner with product management, relationship, and client service stakeholders to identify critical metrics and build & support dashboards that deliver actionable insights.
- Perform ad hoc analysis to validate hypotheses, answer business questions, and support data-driven decision-making.
- Join multiple data sources to provide a holistic view of the customer journey.
- Explore innovative ways to search for relevant patterns, trends, and relationships amongst large data volumes that unearth unique insights.
- Bachelor's degree, relevant project or product management certifications a plus.
- 5+ years of business and technical experience with measuring digital engagement utilizing analytics tools (Adobe Analytics, Google Analytics).
- Proven expertise in configuring and managing Usage Analytics platforms, including tag management, event tracking, custom dimensions, and data.
- Proven experience with BI tools such as Qlik, Tableau, or Power BI.
- Strong analytical and problem-solving skills.
- Ability to identify trends, patterns, and opportunities.
- Ability to translate complex data into digestible insights.
- Excellent verbal and written communication skills, including notable relationship building skills.
- Capable of leading meetings of peers, superiors & subordinates and negotiate for desired outcomes.
- Collaborative and empathetic approach to engaging in a cross-functional and globally diverse environment.
- Understanding of limitations and controls required by data privacy regulations and firm ethics.
Brown Brothers Harriman offers a collaborative environment that enables you to step outside your role to add value wherever you can. You will have direct access to clients, information, and experts across all business areas around the world. We provide a high-quality benefits program emphasizing good health, financial security, and peace of mind.
We encourage a culture of inclusion that values each employee's unique perspective. Our BBH Cares program offers volunteer opportunities to give back to your community and help transform the lives of others.
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