Social Media Advertising Expert
2 tygodni temu
We're seeking a Performance Marketing Lead to join our team at AirHelp. As a key member of our marketing department, you'll be responsible for developing and executing effective paid social media campaigns that drive growth and revenue.
About the Role:
- Develop and execute paid social media campaigns across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.) to align with AirHelp's marketing objectives.
- Monitor key metrics such as ROAS, CPA, conversion rates, and cost-per-click (CPC) to ensure maximum efficiency.
- Optimize budgets and bids dynamically to improve return on investment and reduce unnecessary spend.
- Test creatives, audiences, placements, and messaging to drive performance improvements and uncover insights.
- Interpret performance trends using data analytics tools (e.g., Google Analytics, platform dashboards) and make real-time adjustments.
- Collaborate with cross-functional teams including Organic Social Media Team, Content, Creative, and Analytics to align paid strategies with broader marketing initiatives.
- Stay updated on platform updates and industry trends, leveraging new ad formats, algorithm changes, and emerging opportunities.
- Develop reports and insights to share with internal stakeholders, translating complex data into actionable recommendations.
- Troubleshoot underperforming campaigns proactively, proposing and implementing solutions without needing senior-level direction.
- Manage multiple campaigns and projects simultaneously, ensuring timely completion, budgets, and performance targets.
Requirements:
- Experience in managing and optimizing paid social media campaigns with a focus on performance marketing (ROAS, CPA, CPC).
- Analytical mindset with experience using data to drive campaign decisions and improve results.
- Expertise in budget management, bid strategies, and cost optimization to maximize efficiency.
- Hands-on experience with major social ad platforms (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.).
- Ability to work independently, taking initiative to optimize campaigns and solve problems without constant oversight.
- Effective communication skills to explain performance insights clearly to both technical and non-technical stakeholders.
- Fluency in English (written and spoken).
Perks and Benefits:
- Private healthcare.
- Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
- Annual travel allowance.
- Remote work option for up to 2 weeks/year.
- Language classes.
- Personalized career development plan.
- Internal training programs and knowledge-sharing events.
- Free use of AirHelp's services.
- Subsidy for office commute and lunch.
- Mindfulness and well-being platform access (Mindgram).
- Team-building activities.
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