Senior Marketing Professional

3 dni temu


Warszawa, Mazovia, Polska Mars, Incorporated and its Affiliates Pełny etat

The role of CNE PSR Portfolio Activation Manager is an exciting opportunity for an experienced professional to join Mars, Incorporated and its Affiliates. As part of our Brand Pet Owner department, you will be responsible for driving growth and activation across our pet specialty range, working closely with the sales team to develop and deploy marketing strategies.

Key Accountabilities:
  1. Growth Strategy: Develop and implement growth strategies for the pet specialty range, collaborating with the sales team to define objectives and metrics.
  2. Market Development: Identify and capitalize on market opportunities, developing targeted marketing plans that drive engagement and conversion.
  3. Product Launch Excellence: Lead the planning, execution, and evaluation of product launches, ensuring seamless coordination across departments.
  4. Resource Optimization: Allocate resources effectively, prioritizing activities that deliver maximum impact on business outcomes.
  5. Promotion Effectiveness: Assess and optimize promotional campaigns, leveraging data insights to inform decision-making and drive continuous improvement.
  6. Availability Management: Collaborate with logistics to ensure the timely availability of promotional products, minimizing stockouts and overstocking.
  7. Promotion Governance: Contribute to the development of promotion policies, ensuring alignment with business objectives and regulatory requirements.
  8. Portfolio Alignment: Participate in Portfolio Management Reviews (PMRs) to maintain alignment between departments and ensure consistent application of marketing levers across the organization.
  9. Efficiency Gains: Analyze and improve promotional campaign efficiencies, delivering significant cost savings and enhanced ROI.


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