Executive Vice President of Customer Relationship Management
6 dni temu
We are seeking an Executive Vice President of Customer Relationship Management to join our leadership team at Dazzle London. This individual will be responsible for leading our CRM efforts and driving customer retention in the iGaming industry.
About the Role
- The successful candidate will be responsible for developing and implementing customer-centric strategies to drive customer loyalty and retention
- This includes managing the CRM system, developing and implementing marketing techniques and strategies, and tracking marketing metrics and trends
- The ideal candidate will have a strong background in customer acquisition strategies, CRM systems and principles, and technical expertise with CRM and analytical systems
- They should also have excellent communication skills and a customer-oriented attitude
Key Skills and Qualifications
- Proven work experience as a Head of CRM, Director of CRM, CRM Manager or similar role for an iGaming business or equivalent
- Experience in land-based or online gambling business is a must
- Proficiency in Polish language is a must
- Solid background in customer acquisition strategies
- Strong knowledge of CRM systems and principles - particularly customer life-cycle touch-points such as email, SMS, push notifications and more
- Technical expertise with CRM and analytical systems
- Knowledge of online marketing methods and best practices
- An ability to manage marketing projects end-to-end
- Strong communication skills along with a customer-oriented attitude
- BSc in Marketing or relevant field is a big plus
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