Co-founder - Chief Marketing Officer - new startup (healthcare)

Cooperation model: Co-founder | B2B + equity Compensation: from PLN 17,000 net (B2B) + company equity About us We’re building a new approach to healthcare. We’re starting from zero - and looking for a CMO / Co-founder to design and drive our growth engine from day one. We’re not hiring a “manager.” We’re looking for a builder and growth leader - someone who thrives in fast-paced, data-driven environments and knows how to turn marketing into measurable traction. What you’ll do As the Chief Marketing Officer and Co-Founder, you’ll shape the company’s vision, growth engine, and market presence from day one.You’ll combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results. Strategic collaboration - co-create company and product strategy with the CEO and Product Lead, aligning growth with product and market opportunities. Growth & positioning strategy - design and execute a full 360° marketing strategy (awareness + conversion + retention) tailored to the health and wellness market. Performance marketing - build and optimize acquisition funnels across Google, Meta, TikTok, LinkedIn, e-mail, and remarketing channels. Marketing automation - implement scalable automation tools and processes to drive efficiency and growth. Analytics & optimization - make data-driven decisions based on key metrics (LTV/CAC, ROI, ARPU, churn, conversion), continuously improving results. Team building & leadership - recruit and lead a high-performing marketing team (1-5 people across paid, organic, creative, and influencer verticals). Influencer marketing - develop new cross-platform influencer brands and ambassador channels, blending expert credibility with brand storytelling. Content & communication pipeline - manage a multi-channel content ecosystem (video, social, blog, e-mail, ads) that educates, engages, and converts. Brand building & PR - drive brand awareness through digital and traditional channels (TV, podcasts, print, and media partnerships). Testing & iteration - run A/B tests, iterate messaging, and optimize campaigns for performance and ROI. Compliance leadership - ensure all marketing activity meets healthcare advertising and data compliance standards (PL/EU, Google/Meta Ads, LegitScript). What we’re looking for Proven experience in growth marketing within healthtech / digital health, with at least one documented success (e.g. company valuation growth, 50M+ exit, or significant revenue/user scale-up). Deep hands-on expertise in marketing automation across Google, Meta, TikTok, LinkedIn, e-mail, and remarketing channels. Demonstrated track record of high-performing campaigns - including clear ROI, CPA, or LTV/CAC metrics. Experience in building and leading a 5+ person marketing team, covering paid, organic, creative, and influencer verticals. Ability to run integrated, full-funnel marketing (awareness + conversion + retention). Proven ability to design and execute 360° marketing strategies, spanning creative, performance, content, analytics, and growth. Strong analytical and KPI-driven mindset - planning, execution, and optimization based on measurable results. Readiness for a co-founder, equity-driven model with strategic ownership and hands-on involvement. Fluent in Polish and English. Strong plus Knowledge of the Polish social media and wellness ecosystem. Proficiency in managing cross-platform influencer marketing with own playbooks, testing frameworks, and best practices. Experience in building a brand in healthtech, from concept to market awareness. Familiarity with modern MarTech stacks (CRM, automation, analytics, attribution, AI-driven tools). Experience in PR and media communications (TV, podcasts, print, industry publications) targeting the 40 - 60 audience. Ability to manage multi-channel content pipelines (video, social, blog, ads, e-mail). Experience in testing and optimizing communication - A/B testing, message iteration, data-informed decisions. Nice to have Understanding of medical marketing compliance (PL/EU regulations, Google/Meta Ads certifications, LegitScript). Insight into healthcare markets in Poland and the EU, including B2C model. What’s in it for you Co-create and lead a healthcare startup from day one, Backing from a seasoned startup studio with deep industry connections, Competitive founder-level compensation: from PLN 17,000 net (B2B) + VAT, Equity package in the company you help build, Access to unique know-how, top experts, and global business partners. #J-18808-Ljbffr