Marketing Consultant

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Important information: This is maternity coverage role for a fixed term contract, approx. 18 months.

Role Definition

Supports market research and provides expertise in the implementation and tracking of marketing campaigns.

Responsibilities

• Obtains, evaluates, and compiles information of direct competitors of Cat Financial for the assigned region, mainly related to go to market offers, pricing, new business volume, PODD (Percentage of Dealer Delivery), financial conditions and structure with the objective to evaluate Cat Financial competitiveness in the specific market and its segments.
• Obtains, evaluates, compiles, and abstracts intelligence items from public sources, (including: trade journals, newspapers, web sites, and newswires) to obtain general marketing and financial information.
• Supports the financial promotions process and manages the Workfront process with Corporate Marketing and Brand.
• Supports the implementation of marketing programs defined by Cat Financial and MBD as strategic for the region and monitors the effectiveness of these programs
• May facilitate Global initiatives and their local focus items including MyCatFinancial & Customer Experience.
• Assists in Cat Financial and dealer financial merchandising promotions and training. May coordinate and implement promotional events.
• Provides marketing support to region offices through preparation of reports related to region and product volume and PODD.
• Assists in the creation and development of external communications, including advertising, marketing literature, trade-shows and the Internet.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

What You Can Demonstrate:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.

Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.

Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.

Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

Consideration for Top Candidates:

Strong data analytics and ability to translate into core business action:

• Proficient in analysing complex data sets to identify trends, patterns, and insights.
• Ability to translate data-driven insights into actionable business strategies.
• Experience with data visualization tools to present findings in a clear and compelling manner.
• Strong problem-solving skills to address business challenges using data analytics.

Strategic Commercial focus:

• Strong commercial acumen with the ability to develop and execute strategic business plans.
• Experience in identifying and capitalizing on market opportunities.
• Ability to drive revenue growth and profitability through strategic initiatives.
• Strong understanding of market dynamics and competitive landscape.

Collaborative Project Management:

• Work with diverse teams on both global and regional projects, ensuring seamless integration and execution across various initiatives.
• Engage with our dealer network and customers to support a well-rounded team player.
• Foster collaboration and communication to achieve project goals and enhance overall performance.

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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