SEO Manager

Text is an AI-first customer service platform. We're hiring a pipeline-driven SEO Manager to own organic growth for the US market across both classic SEO and the new frontier — GEO/AEO for AI Overviews and answer engines.

Apply if you're hungry to win, self-directed, and wired to scale. You'll bootstrap fast by leveraging the reach of our existing properties — , , , (and 50+ more) — to capture demand, create new demand, and turn visibility into traffic, traffic into leads, and leads into revenue.

What You'll Do

• Own the US-focused organic strategy across SEO and GEO/AEO: win in Google/Bing SERPs, AI Overviews, and answer engines (e.g., ChatGPT/Perplexity/Copilot) with measurable pipeline goals
• Map demand by intent and persona and build topic clusters, entity maps, and a quarterly roadmap tied to buying stages
• Help us build answer-first pages LLMs and humans cite
• Programmatic SEO at quality without thin or duplicative content
• Secure and sustain AI Overview presence: identify opportunities, adapt page structures, and monitor citations/coverage
• Implement robust structured data (JSON-LD) and maintain content-schema parity
• Guard technical health: crawlability, indexation, internal linking, canonicals, JS rendering, Core Web Vitals, sitemaps, robots, redirects, pagination, index bloat
• Strengthen entity/brand signals for knowledge graphs: consistent naming, sameAs profiles, author pages, digital PR mentions
• Help us run ethical authority building and digital PR: thought-leadership placements, data studies, partner co-marketing, unlinked-mention reclamation
• Help us own review/directory ecosystems (G2, Capterra, Gartner Peer Insights): category fit, profile completeness, and high-quality reviews
• Partner with PMM, Growth, and ABM on SERP coverage (ads + organic + AIO), landing pages, and programs that lower CAC
• Report what matters: dashboards that connect organic to MQL/SQL/pipeline/ARR; share-of-voice and AIO presence tracking
• Scale impact via our product network , , , , and more): cross-site internal links, hub-and-spoke structures, and consistent schema/information architecture
• GitHub commits/edits/improvements
• Overseeing 50+ domains of various strength (several of them DR=90+)
• Suggest/collaborate/run R&D projects in SEO and GEO/AEO

What Good Looks Like (first 90 Days)

• Ship a US-focused organic strategy and scorecard tied to pipeline targets, including GEO/AEO objectives
• Complete tech and content audits; fix critical blockers (CWV, rendering, index bloat) and stand up high-leverage internal linking
• Launch GEO/AEO monitoring, secure first AI Overview citations/mentions, and document winning patterns
• Roll out structured data coverage across priority templates with validation and change-management
• Publish programmatic template(s) and 5–10 high-intent pages that convert
• Stand up dashboards (GA4, GSC, rank/SOV, AIO presence) and a weekly experiment cadence

Required Experience

• No less than 4–8 years of hands-on SEO for B2B SaaS targeting the US market, accountable for pipeline — not just traffic
• Proven wins in non-brand growth, programmatic SEO, and converting high-intent pages (pricing, demo, comparisons)
• Demonstrated GEO/AEO experience: understanding AI Overviews/answer engines and how to earn/retain citations
• Strong technical SEO (rendering, CWV, canonicals, log-files), structured data, and internal linking architecture
• Comfortable with analytics (GA4, GSC, Looker Studio), experimentation, and tying work to MQL/SQL/opportunity/ARR
• AI-assisted workflows: prompt craft, quality control, originality checks, and fact-checking standards
• Ability to self-direct and own outcomes in partnership with other teams

Skills And Traits We Value

• Results-obsessed and owner mindset — you set goals, ship fast, and learn even faster
• Pioneer's curiosity about market and SERP shifts; you stay on top and try new patterns before they're mainstream
• Scale thinking: systems, templates, and automation over one-offs
• Editorial rigor: clarity, accuracy, sourcing, and brand voice
• Structured problem-solving and crisp communication with technical and non-technical stakeholders

Tools you'll likely use here

• SEO/Research: Ahrefs, GSC, Keyword Insights/AlsoAsked, Clearscope/Surfer, Screaming Frog/JetOctopus/Oncrawl
• GEO/AEO & SERP intel: visibility monitors, custom scrapes, Perplexity/Bing/Google labs tracking
• Analytics/Reporting: GA4, Looker Studio/Tableau; UTM hygiene; SQL/BigQuery a plus
• Perf/Tech: PageSpeed Insights, WebPageTest, log-file tools; GTM; schema testers/validators
• CMS/Dev: Statamic/WordPress; HTML/Markdown/Git flows

Nice to have

• Experience with ABM alignment and lifecycle programs
• Integrations/API/docs SEO, marketplaces, and developer content
• Digital PR network and data-journalism chops
• Internationalization strategy and hreflang
• Comfort reading JS and debugging SPA rendering

Success metrics (owned/influenced)

• US pipeline from organic (MQLs, SQLs, opps, ARR)
• Share of voice on ICP topics and categories (brand + non-brand)
• AI Overview / answer-engine presence and citations that drive qualified traffic
• Conversion rates for demo/trial/pricing and comparison pages
• Coverage & depth across integrations/use cases/alternatives; content freshness and decay control
• Technical health: Core Web Vitals, index hygiene, internal linking, structured data coverage
• Authority growth: high-fit referring domains, review velocity/quality (G2/Capterra), and entity/knowledge-graph strength

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.