SEO Manager

Text is an AI-first customer service platform. We're hiring a pipeline-driven SEO Manager to own organic growth for the US market across both classic SEO and the new frontier — GEO/AEO for AI Overviews and answer engines.

Apply if you're hungry to win, self-directed, and wired to scale. You'll bootstrap fast by leveraging the reach of our existing properties — , , , (and 50+ more) — to capture demand, create new demand, and turn visibility into traffic, traffic into leads, and leads into revenue.

• Own the US-focused organic strategy across SEO and GEO/AEO: win in Google/Bing SERPs, AI Overviews, and answer engines (e.g., ChatGPT/Perplexity/Copilot) with measurable pipeline goals.
• Map demand by intent and persona and build topic clusters, entity maps, and a quarterly roadmap tied to buying stages.
• Help us build answer-first pages LLMs and humans cite.
• Programmatic SEO at quality without thin or duplicative content.
• Secure and sustain AI Overview presence: identify opportunities, adapt page structures, and monitor citations/coverage.
• Implement robust structured data (JSON-LD) and maintain content-schema parity.
• Guard technical health: crawlability, indexation, internal linking, canonicals, JS rendering, Core Web Vitals, sitemaps, robots, redirects, pagination, index bloat.
• Strengthen entity/brand signals for knowledge graphs: consistent naming, sameAs profiles, author pages, digital PR mentions.
• Help us run ethical authority building and digital PR: thought-leadership placements, data studies, partner co-marketing, unlinked-mention reclamation.
• Help us own review/directory ecosystems (G2, Capterra, Gartner Peer Insights): category fit, profile completeness, and high-quality reviews.
• Partner with PMM, Growth, and ABM on SERP coverage (ads + organic + AIO), landing pages, and programs that lower CAC.
• Report what matters: dashboards that connect organic to MQL/SQL/pipeline/ARR; share-of-voice and AIO presence tracking.
• Scale impact via our product network , , , , and more): cross-site internal links, hub-and-spoke structures, and consistent schema/information architecture.
• GitHub commits/edits/improvements
• Overseeing 50+ domains of various strength (several of them DR=90+)
• Suggest/collaborate/run R&D projects in SEO and GEO/AEO

• Ship a US-focused organic strategy and scorecard tied to pipeline targets, including GEO/AEO objectives.
• Complete tech and content audits; fix critical blockers (CWV, rendering, index bloat) and stand up high-leverage internal linking.
• Launch GEO/AEO monitoring, secure first AI Overview citations/mentions, and document winning patterns.
• Roll out structured data coverage across priority templates with validation and change-management.
• Publish programmatic template(s) and 5–10 high-intent pages that convert.
• Stand up dashboards (GA4, GSC, rank/SOV, AIO presence) and a weekly experiment cadence.

• No less than 4–8 years of hands-on SEO for B2B SaaS targeting the US market, accountable for pipeline — not just traffic.
• Proven wins in non-brand growth, programmatic SEO, and converting high-intent pages (pricing, demo, comparisons).
• Demonstrated GEO/AEO experience: understanding AI Overviews/answer engines and how to earn/retain citations.
• Strong technical SEO (rendering, CWV, canonicals, log-files), structured data, and internal linking architecture.
• Comfortable with analytics (GA4, GSC, Looker Studio), experimentation, and tying work to MQL/SQL/opportunity/ARR.
• AI-assisted workflows: prompt craft, quality control, originality checks, and fact-checking standards.
• Ability to self-direct and own outcomes in partnership with other teams.

• Results-obsessed and owner mindset — you set goals, ship fast, and learn even faster.
• Pioneer's curiosity about market and SERP shifts; you stay on top and try new patterns before they're mainstream.
• Scale thinking: systems, templates, and automation over one-offs.
• Editorial rigor: clarity, accuracy, sourcing, and brand voice.
• Structured problem-solving and crisp communication with technical and non-technical stakeholders.

• SEO/Research: Ahrefs, GSC, Keyword Insights/AlsoAsked, Clearscope/Surfer, Screaming Frog/JetOctopus/Oncrawl.
• GEO/AEO & SERP intel: visibility monitors, custom scrapes, Perplexity/Bing/Google labs tracking.
• Analytics/Reporting: GA4, Looker Studio/Tableau; UTM hygiene; SQL/BigQuery a plus.
• Perf/Tech: PageSpeed Insights, WebPageTest, log-file tools; GTM; schema testers/validators.
• CMS/Dev: Statamic/WordPress; HTML/Markdown/Git flows.

• Experience with ABM alignment and lifecycle programs.
• Integrations/API/docs SEO, marketplaces, and developer content.
• Digital PR network and data-journalism chops.
• Internationalization strategy and hreflang.
• Comfort reading JS and debugging SPA rendering.

• US pipeline from organic (MQLs, SQLs, opps, ARR).
• Share of voice on ICP topics and categories (brand + non-brand).
• AI Overview / answer-engine presence and citations that drive qualified traffic.
• Conversion rates for demo/trial/pricing and comparison pages.
• Coverage & depth across integrations/use cases/alternatives; content freshness and decay control.
• Technical health: Core Web Vitals, index hygiene, internal linking, structured data coverage.
• Authority growth: high-fit referring domains, review velocity/quality (G2/Capterra), and entity/knowledge-graph strength.