Growth Marketer

About the role

We are looking for a growth marketer who can design and execute performance-driven, full-funnel campaigns that turn complex technical services into predictable, scalable revenue.

You'll own the full funnel from awareness to MQLs & SQLs, running focused experiments, doubling down on what moves the pipeline, and cutting what doesn't. You'll partner with Sales, Outbound, and Delivery to turn our SCE, clinical reporting, and other services into clear offers, campaigns, and measurable revenue. Our Team's main KPI is revenue. Everything else supports that.

You own the growth execution. Your job is to capture demand where pharma/biotech buyers already exist and turn that into revenue.

Core Responsibilities

Performance campaigns (50% of time)

• Execute multi-channel campaigns: content marketing, PPC, Google search, webinars, lead generation, landing pages
• Test, optimize, kill what doesn't work
• Focus on channels where directors/heads of clinical ops and biostatistics actually spend time
• Support target account research, contact mapping, and list building in HubSpot. Build and refresh target lists for the outbound team
• Build and maintain collateral: one-pagers, case studies, email sequences

Outbound and ABM support (40%)

• Support target account research, contact mapping, and list building in HubSpot. Build and refresh target lists for the outbound team
• Build and maintain collateral: one-pagers, case studies, email sequences

Contractor management (10%)

• Brief copywriters, SEO consultants, and other freelancers
• Ensure output quality and alignment with campaigns
• Manage timelines and deliverables

You own

• Campaign results — from planning to launch to measurement; we co-own the impact (pipeline contribution = inbound + outbound MQLs & SQLs generated and influenced)
• Channel performance. You decide which channels to use, test, and scale.

Who You Are

You understand what people buy, why they buy it, and where they buy it. And most importantly, you enjoy marketing.

1. You are able to reverse engineer from revenue goals and strategy to campaign tactics
2. You've run performance campaigns before (hint: performance is not only PPC)
3. You can manage external contractors to offload some of your work and get quality results
4. You're comfortable with data, dashboards, and spreadsheets (HubSpot, GA4, Google Sheets)
5. You use AI daily but can think critically about what it produces (it's a tool, not an oracle)
6. You write clearly and can brief others to write even better
7. You ask "why" a lot

What your success looks like

1. Revenue contribution through marketing-sourced and -influenced opportunities (split by inbound and outbound-ready leads).
2. High-performing lead lists with strong ICP match rates.
3. Clear attribution of marketing activities to the pipeline and closed revenue.
4. Consistent campaign execution and optimization across all key channels.

We don't care about

1. Your certificates or marketing courses
2. How many years of experience you have

Nice-to-haves

1. B2B software services marketing experience
2. Knowledge of how Pharma/biotech companies operate
3. You've worked in a low-volume, high-value environment before

This role is not for you if

1. You think you can "create demand" out of thin air
2. You measure success by LinkedIn impressions or webinar attendees
3. You expect plug-and-play SaaS playbooks from LinkedIn gurus will work
4. You use AI to do the thinking for you

What you will work with

1. The Head of Marketing and the whole Growth Team — you are not alone
2. External Contractors. You choose who you need within the budget
3. Hubspot, LinkedIn, GA4, AI Tools
4. You'll have budget for paid campaigns and contractors, just justify spend with performance data
5. Whatever else you may need to reach our team's goals

Our offer:

• B2B contract: 11, ,000 PLN net + VAT 
• 26 paid vacation days + ca. 12 public holidays (annually)
  
• +5% of salary for professional development (courses, certifications)
  
• Private health and life insurance, sports card (or equivalent)
  
• Remote-first culture with flexible working hours (related to project needs)
  
• MacBook or ThinkPad with Linux and a full setup for efficient work
  
• 4 paid days per year for training/events + 33 paid sick leave days (80%)
  

What can you expect during the recruitment process?

• General interview with the People Team
• Recruitment Task
• Interview with Hiring Manager (Head of Marketing)
• Offer

Does this sound like a great opportunity for you? Use the Apply button below

Appsilon is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.

---