Brand Manager Beverages

4 dni temu

Warszawa, Mazovia, Polska PepsiCo Pełny etat

Overview
As a Brand Manager, you will be the strategic owner and protector of brand equity, ensuring our brands stand out and deliver on ambitious business goals. You'll lead projects end-to-end, manage multiple stakeholders in a dynamic matrix environment, and turn insights into powerful marketing activations.

Responsibilities
What You'll Do

  • Deliver Business Impact: Own the brand's Annual Operating Plan (AOP) and ensure we hit key performance targets.
  • Guard Brand Equity: Apply branding frameworks across the marketing mix to maintain consistency and differentiation versus competitors.
  • Lead Projects with Excellence: Take full ownership of dedicated programs—from planning to flawless execution—coordinating agencies, trade, field, and sales teams.
  • Drive Activation & Innovation: Develop activation plans and marketing programs in collaboration with Central Teams and other markets. Support new product launches and packaging projects.
  • Manage Stakeholders: Align and influence cross-functional teams, ensuring synergy and efficiency across the marketing agenda.
  • Control Budgets: Monitor and report A&M budgets for assigned brands.
  • Champion Communication: Create compelling briefs, co-lead multi-agency briefings, and oversee media planning and post-campaign analysis.
  • Lead Creative Production: Manage agencies through the production process, negotiating timelines and costs to maximize impact.

Qualifications
What We're Looking For

  • Experience: Minimum 3 years in Brand Management (FMCG preferred).
  • Education: University degree.
  • Skills:
  • Strong stakeholder management in a matrix organization.
  • Consumer-centric mindset and market knowledge.
  • Excellent communication, networking, and project management skills.
  • Analytical and organizational abilities with attention to detail. Excellent Nielsen skills.
  • Innovative thinking to drive better results.
  • Languages: Fluent in English & Polish.
  • Tech: Fully PC literate.

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