Affiliate Marketing Manager

About The Role
We are a high-growth direct-response e-commerce company (currently 9-figure annual revenue) looking for an Affiliate Marketing Manager to take full ownership of our affiliate channel.

You'll manage all affiliate relationships — both direct affiliates and affiliate networks like GiddyUp and DFO — while building a best-in-class structure around tracking, performance optimization, and partner management.

This is the first dedicated affiliate role in the company — so you'll set the standard, build the systems, and directly drive performance.

Key Responsibilities

Affiliate Management & Relationships

• Own all affiliate partnerships and network relationships (GiddyUp, DFO, and others).
• Communicate consistently with affiliates — from onboarding new partners to nurturing top performers.
• Recruit, vet, and onboard new direct affiliates. Handle everything from contract setup to tracking and creative support.
• Monitor affiliate performance daily: identify top performers, manage underperforming or low-quality affiliates, and remove fraudulent traffic sources.
• Work with high-performing affiliates to negotiate exclusive deals, higher CPA targets, and better volume arrangements.
• Coach and assist mid-tier affiliates to help them scale profitably.

Data Analysis & Optimization

• Deep-dive into affiliate data to identify trends, fraud, and optimization opportunities.
• Benchmark affiliate funnel performance against our internal traffic metrics and conversion data.
• Ensure all affiliate funnels are aligned with our top internal controls, creative tests, and CRO wins.
• Collaborate closely with media buying, creative, analytics, and CRO teams to ensure insights and performance improvements flow both ways.
• Track all KPIs across affiliates (EPC, CVR, AOV, CPA, ROI) and report regularly with clear insights and action plans.

Tracking, Tech & Compliance

• Oversee affiliate tracking setup, postback integrations, and attribution accuracy (in collaboration with tech and analytics teams).
• Maintain up-to-date documentation and SOPs for affiliate onboarding, creative approval, and compliance.
• Ensure all affiliate activity complies with brand guidelines and relevant advertising regulations.

Cross-Functional Collaboration

• Partner with internal growth, CRO, and creative teams to ensure that every internal win (new headline, offer, or creative) gets rolled out to affiliate funnels.
• Work with product and analytics to surface insights that improve affiliate offer performance.
• Coordinate with finance for payouts, invoicing, and performance-based bonus tiers.

What Success Looks Like

Within Your First 30–60 Days, You Will Have

• Fully analyzed current affiliate and network data (GiddyUp, DFO, and direct affiliates).
• Identified fraud, low-performing affiliates, and optimization opportunities.
• Benchmarked affiliate metrics against our internal traffic and funnel performance.
• Worked with top-performing affiliates to secure exclusive deals or higher CPA structures.
• Rolled out all current internal CRO and creative wins to affiliate funnels.
• Ensured every affiliate funnel is aligned with our best-performing internal controls.
• Built structure for onboarding and tracking new direct affiliates — handling communication, setup, and performance management end to end.
• Within 90 days: you've improved communication and structure with top performers, rolled out updated controls and creatives to affiliate funnels, and established SOPs for onboarding and tracking.
• Within 6 months: affiliate performance is cleaner, more profitable, and aligned with internal traffic ROI; new affiliates are being onboarded and scaling fast; and you've negotiated exclusive deals or improved CPA structures with key partners.

Ideal Candidate Profile

Experience & Skills

• 4–8 years of hands-on affiliate marketing or performance marketing experience (preferably in direct response or high-volume e-commerce).
• Proven success managing both affiliate networks (e.g., GiddyUp, DFO, ClickBank) and direct affiliates.
• Strong data literacy — able to interpret metrics, spot anomalies, and translate insights into action.
• Excellent relationship-building and negotiation skills.
• Experience with affiliate tracking tools, attribution, and postback setup.
• Deep understanding of traffic quality, compliance, and affiliate fraud prevention.
• Highly organized and proactive — able to build structure from scratch and own the affiliate channel end-to-end.

Nice-to-Have

• Experience scaling affiliate programs into eight-figure channels.
• Background in direct-response funnels, VSLs, and conversion optimization.
• Familiarity with tools like Voluum, Everflow, Cake, or similar tracking systems.
• Comfortable working cross-functionally with CRO, creative, analytics, and paid media teams.

Reporting & Collaboration

• Reports to: Head of Growth / CMO / VP of Marketing

• Works closely with:

• Growth & Media Buying Teams

• Creative & CRO Teams
• Analytics & Tech
• Finance & Operations

Compensation

• Base Salary: $3,000 – $5,000/month (USD)
• Performance Bonus: Based on affiliate channel growth, ROI, and profitability targets

Why Join Us

• Be the first affiliate hire in a rapidly scaling 9-figure company — huge impact and full ownership.
• Manage relationships with some of the biggest affiliate networks in the world.
• Shape the strategy, build the infrastructure, and directly drive performance and profitability.
• Collaborate with elite marketing, creative, and analytics teams operating at global scale.
• Competitive base + performance upside, with clear growth path toward Head of Affiliates / Director of Partnerships.