Marketing Manager

About Atos Group

Atos Group is a global leader in digital transformation with c. 67,000 employees and annual revenue of c. €10 billion, operating in 61 countries under two brands — Atos for services and Eviden for products. European number one in cybersecurity, cloud and high performance computing, Atos Group is committed to a secure and decarbonized future and provides tailored AI-powered, end-to-end solutions for all industries. Atos Group is the brand under which Atos SE (Societas Europaea) operates. Atos SE is listed on Euronext Paris.

The purpose of Atos Group is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space.

GENERAL SUMMARY

Atos Cybersecurity team has been protecting its customers from the ever-changing threat landscape for over 20 years thanks to the full breadth and depth of its cybersecurity portfolio.

To support the growing needs of our customers and maintain a driven innovation lifecycle, we are recruiting experienced and highly motivated professionals eager to help customers strengthen their cyber defense.

As Head of CYS Marketing, you will be responsible of the development and execution of the Marketing and communications strategy, turning the plan in to measurable, repeatable campaign engine across content, digital, events, partner marketing and internal enablement.

POSITION CONTEXT & TEAM INFORMATION

This role sits within the Global Business Line Cybersecurity Services, reporting to the Global CTO and operates in a multidisciplinary environment partnering with Business, Portfolio, Product, Sales, and Corporate/Group MarCom. The Head of Cybersecurity Services Marketing orchestrates plan creation and end-to-end execution across regions, working closely with regional marketing and comms leaders.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Strategy & Annual Operating Plan
• Lead the integrated Cybersecurity Services marketing plan: define objectives, themes, channel mix, and investment across content, campaigns, events, AR/PR, partner marketing, and internal communications.
• Establish a quarterly operating cadence (OKRs, budget tracking, capacity planning for web/SDC/creative, and approval SLAs) to remove 2025 bottlenecks.
• Own the department marketing budget and MDF/co-funding, with ROI targets and monthly KPI dashboard reporting.
• Anticipate and mitigate risks identified in the plan (AR budget limits, approval delays, lead-flow disruption, web/SDC capacity) and ensure compliance with data/privacy and brand standards.

Pipeline & Demand Generation

• Own the full-funnel engine (ABM/DBM, paid & organic, syndication, digital assessments, retargeting, nurture) with clear MQL→SAL→SQL handoff SLAs and attribution in Salesforce; close gaps flagged in 2025 on MQL ownership.
• Orchestrate global/geo campaigns on key offerings and cyber domains; localize by industry and region.
• Content & Thought Leadership
• Run the content factory: L3/L4 service pages (SEO, CTAs), portfolio essentials (brochures, sales decks, videos), blogs, whitepapers, Digital Security Magazine and case studies; set editorial governance and localization standards with the regional teams
• Package end-to-end solutions aligned to customer digital use cases; define messaging/positioning that reflects regulatory context (e.g., CRA, NIS2, DORA). Maintain multi-level narratives (C-suite story, value-case, technical deep dive) to match audience maturity.

Events, PR & Analyst Relations

• Own the events calendar with rigorous pre/post-event workflows and measurable pipeline outcomes.
• Drive PR (recognitions, launches) with a streamlined approval path
• Support analyst relations (RFIs, leadership positioning, pre-briefs)

Partner & Alliance Marketing

• Expand joint value propositions and MDF-backed lead-gen with strategic partners including co-branded content and marketplace motions (Azure/GCP)
• Digital, Web & Marketing Operations
• Own the web roadmap (SDC/dev, SEO/SEM, UX, analytics dashboards) and address bandwidth constraints cited in 2025; improve CPL, CTR, dwell time, and conversion on priority pages.
• Standardize reporting on leads, cost per lead, SALs, MQL/SQL, engagement rates, impressions, unique views, and time-on-page; publish a quarterly pipeline "truth set."

Strategic Communications

• Develop Internal & External Communication strategy that improves employees awareness and brand penetration
• Execution the communication plan on time with the multi-touch asset approach defined to drives strategy clarity and field readiness.

People, Budget & Governance

• Build and lead a hybrid team (campaigns, content, digital, events/AR, partner marketing); manage agencies/freelancers; optimize budget across channels to target ROI; enforce brand and approval governance.

Risk & Compliance

• Anticipate and mitigate risks identified in 2025 (AR budget limits, approval delays, lead-flow disruption, web/SDC capacity) and ensure compliance with data/privacy and brand standards.

SKILLS

To successfully meet the challenges of this job function, the successful candidate will have the following skills:

• Leadership – Empowers cross-functional, cross-geo teams; aligns Sales, Portfolio/CoGs, Partners, AR/PR, Corporate Marketing.
• Strategic thinking – Translates cybersecurity trends and portfolio priorities into market-backed campaigns and content roadmaps.
• Project & program management – Operates a campaign factory from inception to measurement; anticipates risks; drives SLAs.
• Innovation mindset – Converts complex topics (OT/ICS, MDR/DFIR, IAM, CNAPP, CRA/NIS2/DORA, GenAI risk, PQC) into compelling narratives and offers.
• Communication – Clear, persuasive storytelling across executive, sales, technical, and media/analyst audiences.
• Marketing operations & analytics – Proficiency with Salesforce/marketing automation, SEO/SEM, web analytics/BI, and attribution models.
• Cost consciousness – Optimizes channel mix and MDF utilization to maximize ROI.
• Stakeholder management & ethics – High integrity; builds trust and navigates approvals; upholds Atos values.
• Adaptability & time management – Thrives amid change; prioritizes effectively in a global, fast-moving environment.
• Detail orientation – High accuracy in coordination and execution; tight follow-through on multi-workstream programs.
• Languages – Fluent English; additional European language(s) a plus.

REPORTING

Hard line: Global CYS CTO

GBL: Global Business Line Cybersecurity Services

QUALIFICATIONS

• 10+ years in B2B technology marketing, incl. 5+ years in cybersecurity services with global campaign ownership and pipeline accountability. 
• Demonstrated success with ABM/DBM, content strategy, analyst relations, event programs, partner co-marketing (incl. MDF), and marketplace motions.
• Hands-on with Salesforce and a marketing automation platform, SEO/SEM, web/CMS & analytics; strong budget ownership experience.
• Executive presence; excellent stakeholder management across cybersecurity, regional cross BL stakeholders.

Here at Atos, diversity and inclusion are embedded in our DNA. Read more about our commitment to a fair work environment for all.

Atos is a recognized leader in its industry across Environment, Social and Governance (ESG) criteria. Find out more on our CSR commitment. 

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