Head of CRM

6 dni temu

Warsaw Poland IGaming Hunt Pełny etat 70 000 € - 150 000 € rocznie

We are looking for a Head of CRM to take ownership of engagement and retention strategy across multiple global markets. This is a leadership role that combines strategic vision with operational excellence, driving performance through data, processes, and team enablement.

The position is opened in two locations - Valencia, Spain and Warsaw, Poland (relocation is provided by the company).

Responsibilities:

  • Data-Led Strategy: Use data as the foundation for decision-making, ensuring campaigns, promotions, and processes are fully insight-driven and performance-tested.
  • Promotional Management: Plan, align, and execute complex promotional calendars with hundreds of events across multiple regions.
  • Empowerment Through Data: Develop frameworks and training to enable teams to self-serve insights and make confident, data-driven decisions.
  • Leadership & Coaching: Manage and grow a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.
  • Operational Excellence: Streamline CRM workflows, define scalable processes, and introduce automation to increase efficiency and output quality.
  • Cross-Functional Collaboration: Work closely with BI and other CRM teams to ensure a coordinated approach to customer engagement.

Requirements:

  • CRM Expertise: 5–7+ years of experience in CRM, with a strong background in .com markets and high-volume player databases.
  • Data Fluency: Advanced knowledge of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.
  • Enablement Mindset: Experience building frameworks that empower teams to act independently on insights.
  • Leadership Experience: Proven ability to lead large, geographically distributed teams of 20+ people, set a clear vision, and develop talent.
  • Agility & Ownership: Proactive, hands-on, and accountable, with a strong drive for continuous improvement.
  • Communication Skills: Able to present strategies and insights clearly to technical and non-technical audiences.
  • Efficiency-Driven: Strong background in process design and scalable CRM operating models.
  • Language proficiency: at least upper-intermediate level of English.

What's in it for you:

  • Strategic leadership role in a fast-growing, multi-brand environment.
  • Opportunity to design and implement global CRM frameworks and processes.
  • Competitive compensation package.
  • Relocation support to Spain/Poland if required.
  • Career development opportunities in a data-driven, high-growth organization.
  • A collaborative, international team culture with emphasis on performance and innovation.

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