B2B Marketing Specialist

About Us At Digital Forms, we help companies grow through digital transformation—from process optimization and automation to AI and custom software development. We work with international clients (primarily UK & US) and run fully remotely, supported by a small but mighty team of senior experts. We value practical solutions over corporate fluff.

The Role We are looking for a Mid-Level B2B Marketing Specialist to drive our inbound visibility and lead generation efforts. This is a hands-on execution role where you will turn technical expertise into compelling content and manage our digital presence across multiple channels. You will work directly with leadership to ensure our messaging resonates with international decision-makers looking for efficiency and innovation.

Key Responsibilities

• Create high-quality B2B content: Write and edit blog posts, case studies, whitepapers, and LinkedIn content that simplifies complex topics (AI, Automation, Digital Transformation).

• Manage social media channels: Own the company LinkedIn profile, ensuring consistent posting, engagement, and audience growth within our target markets (UK/US).

• Execute email marketing campaigns: Design and send newsletters or drip campaigns to nurture prospects using our CRM/Marketing automation tools.

• Support sales enablement: Create decks, one-pagers, and proposal templates that help the sales team close deals.

• Monitor and report performance: Track website traffic, conversion rates, and engagement metrics to optimize future campaigns.

• Coordinate external vendors: Manage relationships with occasional freelancers (designers, SEO specialists) if required.

• Maintain website content: Update landing pages and copy via our CMS to ensure accuracy and SEO optimization.

Must-Have Qualifications

• 3+ years of experience in B2B marketing, preferably within the Tech, SaaS, or Professional Services sectors.

• Exceptional written English: Native or near-native level (C1/C2) is non-negotiable; you must be able to write clear, persuasive business copy.

• Proven ability to translate technical concepts (e.g., RPA, Low-code, API integrations) into business benefits.

• Hands-on experience with marketing tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager, WordPress/Webflow).

• Strong organizational skills and the ability to manage a content calendar independently.

• Experience working in a remote, distributed team environment.

Nice-to-Have Qualifications

• Basic graphic design skills (Canva, Figma) to create social assets independently.

• Experience with Video editing/production for short social clips.

• Familiarity with ABM (Account-Based Marketing) strategies.

• Experience using AI tools (ChatGPT, MidJourney, etc.) to accelerate content workflows without sacrificing quality.

Working Model

• Fully Remote: Work from anywhere, provided you have a stable connection and professional environment.

• Schedule: Flexible hours, but requires reasonable overlap with CET business hours and availability for occasional syncs with UK/US time zones.

• Autonomy: We measure outcomes, not hours. You are expected to manage your own workload and deadlines.

• Collaboration: High reliance on asynchronous communication (Slack, Notion, Loom) with synchronous meetings kept to a minimum.

What We Offer

• The opportunity to work with a senior, high-performing team on cutting-edge digital transformation projects.

• Direct impact on the company's growth trajectory—your work will be visible and valued.

• A bureaucratic-free environment where decisions are made quickly.

• Exposure to international markets and clients.

• Continuous learning opportunities in the fields of AI and Automation.